Franchise opportunities in Mount Waverley - South, VIC
Geography: this report covers the Mount Waverley - South area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
Create your free buyer profile
Save Mount Waverley - South to your profile and get alerted the moment a franchise opens a territory here. Free, private, no account needed to browse.
For sale & open territories in Mount Waverley - South
258 franchise systems are recruiting new territories that cover Mount Waverley - South:
Amazing Clean
Chem-Dry Australia
Hire A Hubby
James Home Services
Amcal Pharmacy
Australian Skin Clinics
Mount Waverley - South on the map
Where Mount Waverley - South sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Mount Waverley - South…
Top 3 recommended franchise categories
2. Home & Trade Services
703. Health & Medical
69What it costs to start in Mount Waverley - South
Franchise fees don’t change by suburb, but the categories that fit Mount Waverley - South best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Mount Waverley - South fit |
|---|---|---|---|---|
| Cleaning | $30K–$120K | $25,000 | 9.0% | 71 |
| Home & Trade Services | $45K–$180K | $35,000 | 8.0% | 70 |
| Health & Medical | $180K–$650K | $48,000 | 6.0% | 69 |
| Hair & Barber | $140K–$380K | $40,000 | 6.5% | 68 |
| Automotive | $120K–$500K | $45,000 | 7.5% | 66 |
| Real Estate | $80K–$300K | $35,000 | 8.0% | 66 |
Fees: Q2 2026 Fee Index. The fit score blendsMount Waverley - South’s demand, competition, demographics and growth, see methodology.
Mount Waverley - South snapshot
| Metric | Mount Waverley - South | State avg | Difference |
|---|---|---|---|
| Population | 19,471 | 18,304 | +6% |
| Median household income | $108,100 | $94,695 | +14% |
| 5-year population growth | 0.9% | 30.4% | -29.5 pts |
Community & demographics
Who lives in Mount Waverley - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Mount Waverley - South | What it signals for franchising |
|---|---|---|
| Median age | 40 years | Broad working-age and family customer base |
| Average household size | 2.7 people | Family-heavy, favours food, education and household services |
| Median household income | $2,079/wk | Overall spending power of the local market |
| Median family income | $2,408/wk | Discretionary spend of family households |
| Median personal income | $820/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $470/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,600/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Mount Waverley - South (212051324). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Mount Waverley - South lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Mount Waverley - South | What it signals for franchising |
|---|---|---|
| Renting | 24.2% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 31.8% | Working homeowners, family services and home categories |
| Owned outright | 41.8% | Older, established, lower-debt households |
| Separate houses | 65.9% | Mixed density, more walk-in potential |
| Flats & apartments | 21.5% | Low density, destination retail and services |
| Family households | 76.4% | Family-led demand, education, food and household services |
| Lone-person households | 19.6% | Fewer single-person homes |
| Unemployment rate | 5.1% | Around the national average |
Source: ABS Census 2021, Mount Waverley - South, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Cleaning viability: High
The cleaning opportunity in Mount Waverley - South scores 71 out of 100. With a population of 19,471, the catchment is smaller, so demand may support only one well-sited cleaning outlet. At about 1 existing cleaning operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($108,100) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Cleaning | 1 | Low | Gap |
| Home & Trade Services | 1 | Low | Gap |
| Health & Medical | 1 | Low | Gap |
| Hair & Barber | 2 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Mount Waverley - South compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Mount Waverley - South | 19,471 | $108,100 | 0.9% | Cleaning | 71 |
| Prahran - Windsor | 19,444 | $109,100 | -8.6% | Cleaning | 67 |
| Ocean Grove | 19,393 | $97,900 | 19.8% | Cleaning | 77 |
| Truganina - South West | 19,389 | $101,200 | 11.3% | Cleaning | 76 |
| Point Cook - South | 19,384 | $131,100 | 28.0% | Cleaning | 84 |
| Braybrook | 19,359 | $87,700 | 0.7% | Cleaning | 65 |
| Point Cook - East | 19,593 | $123,800 | 52.9% | Cleaning | 85 |
Keep exploring Mount Waverley - South & Victoria
By category in Mount Waverley - South
Nearby Victoria areas
Frequently asked questions
What franchise is best for Mount Waverley - South?
Based on population, income, growth and competition data, Cleaning scores highest for Mount Waverley - South at 71/100, competition sits below typical metro density. The next best are Home & Trade Services and Health & Medical.
How much does a franchise cost in Mount Waverley - South?
Fees don't vary by suburb, Cleaning franchises run $30,000–$120,000 all-in nationally (Q2 2026 Fee Index, n=88). See the Fee Index for the full breakdown.
Is Mount Waverley - South good for a coffee franchise?
It's promising: a coffee & café franchise scores 61/100 in Mount Waverley - South, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
Ready to move on Mount Waverley - South?
Create a free buyer account to save opportunities, get alerts and see the full Mount Waverley - South data. Franchisors can list a territory and reach ready buyers.