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Franchise opportunities in North Melbourne, VIC

North Melbourne’s 15,945 residents give it a franchise opportunity score of 58/100. The strongest fit is Bakery & Dessert (58/100), followed by Retail and Quick-Service Food.

Geography: this report covers the North Melbourne area (ABS SA2). Demographics from the ABS Census 2021.

15,945Population (ABS 2021)
+-3.2%5-year growth
$89,300Median household income
258Franchises recruiting nearby
Opportunity score58/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in North Melbourne

258 franchise systems are recruiting new territories that cover North Melbourne:

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North Melbourne on the map

Where North Melbourne sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

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Top 3 recommended franchise categories

1. Bakery & Dessert

58
Strong $200,000–$550,000 · 16 recruiting
Why Bakery & Dessert in North Melbourne?

2. Retail

58
Strong $180,000–$600,000 · 17 recruiting
Why Retail in North Melbourne?

3. Quick-Service Food

57
Strong $350,000–$900,000 · 34 recruiting
Why Quick-Service Food in North Melbourne?

What it costs to start in North Melbourne

Franchise fees don’t change by suburb, but the categories that fit North Melbourne best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyNorth Melbourne fit
Bakery & Dessert$200K–$550K$45,0006.5%58
Retail$180K–$600K$45,0005.5%58
Quick-Service Food$350K–$900K$50,0007.0%57
Beauty & Health$150K–$480K$42,0006.0%56
Lawn & Garden$40K–$130K$28,0008.0%55
Massage & Wellness$120K–$400K$38,0006.0%55

Fees: Q2 2026 Fee Index. The fit score blendsNorth Melbourne’s demand, competition, demographics and growth, see methodology.

North Melbourne snapshot

North Melbourne vs Victoria average
MetricNorth MelbourneState avgDifference
Population15,94518,304-13%
Median household income$89,300$94,695-6%
5-year population growth-3.2%30.4%-33.6 pts

Community & demographics

Who lives in North Melbourne, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

North Melbourne community profile (ABS Census 2021)
MeasureNorth MelbourneWhat it signals for franchising
Median age31 yearsYounger market, skews to fitness, quick-service food and services
Average household size2 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,718/wkOverall spending power of the local market
Median family income$2,475/wkDiscretionary spend of family households
Median personal income$953/wkIndividual earnings, a labour-cost and spend signal
Median rent$381/wkCost of living and a proxy for commercial rents
Median mortgage$2,035/moHomeowner cost base in the area
People per bedroom1Denser housing, larger or shared households

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 North Melbourne (206041506). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How North Melbourne lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

North Melbourne housing & workforce (ABS Census 2021)
MeasureNorth MelbourneWhat it signals for franchising
Renting64%High rental share, a mobile, convenience-led customer base
Owned with a mortgage19.9%Working homeowners, family services and home categories
Owned outright13%Fewer outright owners, younger area
Separate houses3.9%Mixed density, more walk-in potential
Flats & apartments69.9%Higher density, strong for cafés, gyms and quick-service food
Family households47.2%Broad household mix
Lone-person households40.5%Many singles, convenience, fitness and single-serve formats
Unemployment rate7%Higher unemployment, price-sensitive spend, easier hiring

Source: ABS Census 2021, North Melbourne, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Bakery & Dessert viability: High

The bakery & dessert opportunity in North Melbourne scores 58 out of 100. With a population of 15,945, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($89,300) sits below the state average ($94,695), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
Lawn & Garden1LowGap
Massage & Wellness1LowGap
Mortgage & Finance1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How North Melbourne compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
North Melbourne15,945$89,300-3.2%Bakery & Dessert58
Docklands15,905$101,70034.4%Bakery & Dessert74
Hawthorn East15,881$115,900-1.9%Bakery & Dessert66
Albert Park16,011$119,800-2.9%Bakery & Dessert66
St Kilda East16,073$103,400-8.7%Bakery & Dessert61
Williamstown16,075$123,900-1.9%Bakery & Dessert68
Surrey Hills (West) - Canterbury16,083$140,900-6.1%Bakery & Dessert67

Keep exploring North Melbourne & Victoria

Frequently asked questions

What franchise is best for North Melbourne?

Based on population, income, growth and competition data, Bakery & Dessert scores highest for North Melbourne at 58/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.

How much does a franchise cost in North Melbourne?

Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.

Is North Melbourne good for a coffee franchise?

It's promising: a coffee & café franchise scores 54/100 in North Melbourne, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.