Franchise opportunities in Williamstown, VIC
Top 3 recommended franchise categories
1. Bakery & Dessert
683. Quick-Service Food
67Williamstown snapshot
| Metric | Williamstown | State avg | Difference |
|---|---|---|---|
| Population | 16,075 | 18,304 | -12% |
| Median household income | $123,900 | $94,695 | +31% |
| 5-year population growth | -1.9% | 30.4% | -32.3 pts |
Community & demographics
Who lives in Williamstown, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Williamstown | What it signals for franchising |
|---|---|---|
| Median age | 45 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,382/wk | Overall spending power of the local market |
| Median family income | $3,235/wk | Discretionary spend of family households |
| Median personal income | $1,089/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $450/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,600/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Williamstown (213021346). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Williamstown scores 68 out of 100. With a population of 16,075, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($123,900) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Williamstown
Bakers Delight
Banjo's Bakehouse
7-Eleven Australia
Andersens
Bucking Bull
Burger Urge
How Williamstown compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Williamstown | 16,075 | 68 | Bakery & Dessert |
| Newcastle | 322,278 | 77 | Bakery & Dessert |
| Parramatta | 256,729 | 80 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Williamstown?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Williamstown at 68/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.
How much does a franchise cost in Williamstown?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Williamstown good for a coffee franchise?
It's promising: a coffee & café franchise scores 65/100 in Williamstown, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.