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Franchise opportunities in Pascoe Vale, VIC

Pascoe Vale’s 17,402 residents give it a franchise opportunity score of 70/100. The strongest fit is Quick-Service Food (70/100), followed by Retail and Beauty & Health.

Geography: this report covers the Pascoe Vale area (ABS SA2). Demographics from the ABS Census 2021.

17,402Population (ABS 2021)
+1.0%5-year growth
$104,200Median household income
258Franchises recruiting nearby
Opportunity score70/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Pascoe Vale

258 franchise systems are recruiting new territories that cover Pascoe Vale:

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Pascoe Vale on the map

Where Pascoe Vale sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

Loading nearby operators in Pascoe Vale…

Top 3 recommended franchise categories

1. Quick-Service Food

70
Strong $350,000$900,000 · 34 recruiting
Why Quick-Service Food in Pascoe Vale?

2. Retail

68
Strong $180,000$600,000 · 17 recruiting
Why Retail in Pascoe Vale?

3. Beauty & Health

66
Strong $150,000$480,000 · 11 recruiting
Why Beauty & Health in Pascoe Vale?

What it costs to start in Pascoe Vale

Franchise fees don’t change by suburb, but the categories that fit Pascoe Vale best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyPascoe Vale fit
Quick-Service Food$350K$900K$50,0007.0%70
Retail$180K$600K$45,0005.5%68
Beauty & Health$150K$480K$42,0006.0%66
Home & Trade Services$45K$180K$35,0008.0%66
Massage & Wellness$120K$400K$38,0006.0%66
Mortgage & Finance$45K$140K$30,0008.0%66

Fees: Q2 2026 Fee Index. The fit score blendsPascoe Vale’s demand, competition, demographics and growth, see methodology.

Pascoe Vale snapshot

Pascoe Vale vs Victoria average
MetricPascoe ValeState avgDifference
Population17,40218,304-5%
Median household income$104,200$94,695+10%
5-year population growth1.0%30.4%-29.4 pts

Community & demographics

Who lives in Pascoe Vale, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Pascoe Vale community profile (ABS Census 2021)
MeasurePascoe ValeWhat it signals for franchising
Median age36 yearsBroad working-age and family customer base
Average household size2.4 peopleSmaller households, favours convenience and single-serve formats
Median household income$2,003/wkOverall spending power of the local market
Median family income$2,470/wkDiscretionary spend of family households
Median personal income$971/wkIndividual earnings, a labour-cost and spend signal
Median rent$400/wkCost of living and a proxy for commercial rents
Median mortgage$2,100/moHomeowner cost base in the area
People per bedroom0.9More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Pascoe Vale (210031538). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Pascoe Vale lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Pascoe Vale housing & workforce (ABS Census 2021)
MeasurePascoe ValeWhat it signals for franchising
Renting34.5%Owner-heavy, settled households with steadier local spend
Owned with a mortgage34%Working homeowners, family services and home categories
Owned outright29%Fewer outright owners, younger area
Separate houses48.3%Mixed density, more walk-in potential
Flats & apartments3.2%Low density, destination retail and services
Family households67.1%Broad household mix
Lone-person households28.5%Many singles, convenience, fitness and single-serve formats
Unemployment rate4.8%Around the national average

Source: ABS Census 2021, Pascoe Vale, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Quick-Service Food viability: High

The quick-service food opportunity in Pascoe Vale scores 70 out of 100. With a population of 17,402, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($104,200) runs above the state average ($94,695), supporting discretionary spend.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Retail1LowGap
Beauty & Health1LowGap
Massage & Wellness1LowGap
Mortgage & Finance1LowGap
B2B Services1LowGap
Lawn & Garden1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Pascoe Vale compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Pascoe Vale17,402$104,2001.0%Quick-Service Food70
Footscray17,419$91,7000.4%Quick-Service Food65
Seaford (Vic.)17,362$78,0001.2%Quick-Service Food63
Melbourne CBD - North17,360$56,60022.0%Quick-Service Food66
Sandringham - Black Rock17,521$122,5000.0%Quick-Service Food74
Moe - Newborough17,272$52,9002.6%Quick-Service Food59
Mill Park - North17,640$93,500-5.7%Quick-Service Food63

Keep exploring Pascoe Vale & Victoria

Frequently asked questions

What franchise is best for Pascoe Vale?

Based on population, income, growth and competition data, Quick-Service Food scores highest for Pascoe Vale at 70/100, competition sits below typical metro density. The next best are Retail and Beauty & Health.

How much does a franchise cost in Pascoe Vale?

Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.

Is Pascoe Vale good for a coffee franchise?

It's promising: a coffee & café franchise scores 55/100 in Pascoe Vale, with about 3 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.