Franchise opportunities in Rosebud - McCrae, VIC
Geography: this report covers the Rosebud - McCrae area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Rosebud - McCrae
258 franchise systems are recruiting new territories that cover Rosebud - McCrae:
Barry Plant
Belle Property
ABS Auto
Bob Jane T-Marts
Bucking Bull
Burger Urge
Rosebud - McCrae on the map
Where Rosebud - McCrae sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Rosebud - McCrae…
Top 3 recommended franchise categories
3. Quick-Service Food
65What it costs to start in Rosebud - McCrae
Franchise fees don’t change by suburb, but the categories that fit Rosebud - McCrae best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Rosebud - McCrae fit |
|---|---|---|---|---|
| Real Estate | $80K–$300K | $35,000 | 8.0% | 67 |
| Automotive | $120K–$500K | $45,000 | 7.5% | 66 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 65 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 62 |
| Education & Tutoring | $60K–$180K | $40,000 | 7.5% | 61 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 60 |
Fees: Q2 2026 Fee Index. The fit score blendsRosebud - McCrae’s demand, competition, demographics and growth, see methodology.
Rosebud - McCrae snapshot
| Metric | Rosebud - McCrae | State avg | Difference |
|---|---|---|---|
| Population | 23,149 | 18,304 | +26% |
| Median household income | $60,100 | $94,695 | -37% |
| 5-year population growth | 7.1% | 30.4% | -23.3 pts |
Community & demographics
Who lives in Rosebud - McCrae, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Rosebud - McCrae | What it signals for franchising |
|---|---|---|
| Median age | 52 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.1 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,155/wk | Overall spending power of the local market |
| Median family income | $1,513/wk | Discretionary spend of family households |
| Median personal income | $621/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $350/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Rosebud - McCrae (214021384). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Rosebud - McCrae lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Rosebud - McCrae | What it signals for franchising |
|---|---|---|
| Renting | 24.8% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 26.5% | Working homeowners, family services and home categories |
| Owned outright | 41.3% | Older, established, lower-debt households |
| Separate houses | 84.9% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 2.6% | Low density, destination retail and services |
| Family households | 62.7% | Broad household mix |
| Lone-person households | 34.8% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 3.9% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Rosebud - McCrae, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Rosebud - McCrae scores 67 out of 100. With a population of 23,149, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($60,100) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Rosebud - McCrae compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Rosebud - McCrae | 23,149 | $60,100 | 7.1% | Real Estate | 67 |
| Berwick - North | 23,181 | $98,000 | -2.7% | Real Estate | 69 |
| Warragul | 23,098 | $82,700 | 21.0% | Real Estate | 76 |
| Box Hill | 23,212 | $74,900 | 11.4% | Real Estate | 73 |
| Oakleigh - Huntingdale | 23,253 | $101,700 | 2.8% | Real Estate | 75 |
| Brighton (Vic.) | 23,044 | $141,300 | -5.4% | Real Estate | 75 |
| Wallan | 22,953 | $104,100 | 37.1% | Real Estate | 82 |
Keep exploring Rosebud - McCrae & Victoria
By category in Rosebud - McCrae
Nearby Victoria areas
Frequently asked questions
What franchise is best for Rosebud - McCrae?
Based on population, income, growth and competition data, Real Estate scores highest for Rosebud - McCrae at 67/100, competition sits below typical metro density. The next best are Automotive and Quick-Service Food.
How much does a franchise cost in Rosebud - McCrae?
Fees don't vary by suburb, Real Estate franchises run $80,000–$300,000 all-in nationally (Q2 2026 Fee Index, n=39). See the Fee Index for the full breakdown.
Is Rosebud - McCrae good for a coffee franchise?
It's promising: a coffee & café franchise scores 62/100 in Rosebud - McCrae, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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