Franchise opportunities in Box Hill, VIC
Geography: this report covers the Box Hill area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Box Hill
258 franchise systems are recruiting new territories that cover Box Hill:
Box Hill on the map
Where Box Hill sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Box Hill
Franchise fees don’t change by suburb, but the categories that fit Box Hill best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Box Hill fit |
|---|---|---|---|---|
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 73 |
| Automotive | $156,000–$500,000 | $40,000 | 6.5% | 72 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 71 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 68 |
| Education & Tutoring | $48,000–$100,000 | Not enough data | Not enough data | 67 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 66 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Box Hill’s demand, competition, demographics and growth, see methodology.
Box Hill snapshot
| Metric | Box Hill | Typical VIC area | Difference |
|---|---|---|---|
| Population | 23,212 | 14,123 | +64% |
| Median household income | $74,900 | $96,800 | -23% |
| 5-year population growth | 11.4% | 1.2% | +10.2 pts |
Community & demographics
Who lives in Box Hill, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Box Hill | What it signals for franchising |
|---|---|---|
| Median age | 34 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,441/wk | Overall spending power of the local market |
| Median family income | $1,914/wk | Discretionary spend of family households |
| Median personal income | $682/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $391/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,088/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Box Hill (207031163). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Box Hill lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Box Hill | What it signals for franchising |
|---|---|---|
| Renting | 47.3% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 23.9% | Working homeowners, family services and home categories |
| Owned outright | 24.1% | Fewer outright owners, younger area |
| Separate houses | 37.2% | Mixed density, more walk-in potential |
| Flats & apartments | 38.6% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 60.9% | Broad household mix |
| Lone-person households | 30.4% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 7% | Higher unemployment, price-sensitive spend, easier hiring |
Source: ABS Census 2021, Box Hill, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Box Hill scores 73 out of 100. With a population of 23,212, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($74,900) sits below the typical comparable area in the state ($96,800), which can favour value-led formats. Population is growing at 11.4% over five years, ahead of the typical comparable area in the state (1.2%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Box Hill compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Box Hill | 23,212 | $74,900 | 11.4% | Real Estate | 73 |
| Berwick - North | 23,181 | $98,000 | -2.7% | Real Estate | 69 |
| Oakleigh - Huntingdale | 23,253 | $101,700 | 2.8% | Real Estate | 75 |
| Rosebud - McCrae | 23,149 | $60,100 | 7.1% | Real Estate | 67 |
| Warragul | 23,098 | $82,700 | 21.0% | Real Estate | 76 |
| Brighton (Vic.) | 23,044 | $141,300 | -5.4% | Real Estate | 75 |
| Mooroolbark | 23,442 | $103,600 | 1.8% | Real Estate | 75 |
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Frequently asked questions
What franchise is best for Box Hill?
Based on population, income, growth and competition data, Real Estate scores highest for Box Hill at 73/100, competition sits below typical metro density. The next best are Automotive and Quick-Service Food.
How much does a franchise cost in Box Hill?
Fees don't vary by suburb. Across the Real Estate systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $80,000–$350,000 (35 systems) nationally. See the Fee Index for every category.
Is Box Hill good for a coffee franchise?
It's promising: a coffee & café franchise scores 68/100 in Box Hill, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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