Franchise opportunities in St Kilda - West, VIC
Geography: this report covers the St Kilda - West area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in St Kilda - West
258 franchise systems are recruiting new territories that cover St Kilda - West:
Bakers Delight
Banjo's Bakehouse
7-Eleven Australia
Andersens
Bucking Bull
Burger Urge
St Kilda - West on the map
Where St Kilda - West sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in St Kilda - West…
Top 3 recommended franchise categories
1. Bakery & Dessert
533. Quick-Service Food
50What it costs to start in St Kilda - West
Franchise fees don’t change by suburb, but the categories that fit St Kilda - West best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | St Kilda - West fit |
|---|---|---|---|---|
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 53 |
| Retail | $180K–$600K | $45,000 | 5.5% | 51 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 50 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 49 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 48 |
| Massage & Wellness | $120K–$400K | $38,000 | 6.0% | 48 |
Fees: Q2 2026 Fee Index. The fit score blendsSt Kilda - West’s demand, competition, demographics and growth, see methodology.
St Kilda - West snapshot
| Metric | St Kilda - West | State avg | Difference |
|---|---|---|---|
| Population | 14,090 | 18,304 | -23% |
| Median household income | $96,100 | $94,695 | +1% |
| 5-year population growth | -7.0% | 30.4% | -37.4 pts |
Community & demographics
Who lives in St Kilda - West, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | St Kilda - West | What it signals for franchising |
|---|---|---|
| Median age | 38 years | Broad working-age and family customer base |
| Average household size | 1.7 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,849/wk | Overall spending power of the local market |
| Median family income | $2,787/wk | Discretionary spend of family households |
| Median personal income | $1,236/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $392/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,000/mo | Homeowner cost base in the area |
| People per bedroom | 1 | Denser housing, larger or shared households |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 St Kilda - West (206051514). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How St Kilda - West lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | St Kilda - West | What it signals for franchising |
|---|---|---|
| Renting | 58% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 22.4% | Working homeowners, family services and home categories |
| Owned outright | 17.2% | Fewer outright owners, younger area |
| Separate houses | 4.8% | Mixed density, more walk-in potential |
| Flats & apartments | 80.3% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 41.4% | Broad household mix |
| Lone-person households | 51.3% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5.2% | Around the national average |
Source: ABS Census 2021, St Kilda - West, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in St Kilda - West scores 53 out of 100. With a population of 14,090, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($96,100) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How St Kilda - West compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| St Kilda - West | 14,090 | $96,100 | -7.0% | Bakery & Dessert | 53 |
| Kings Park (Vic.) | 14,076 | $64,800 | -2.6% | Bakery & Dessert | 46 |
| Richmond - North | 14,074 | $104,500 | -1.3% | Bakery & Dessert | 58 |
| Broadmeadows | 14,063 | $60,900 | 1.1% | Bakery & Dessert | 48 |
| Beaumaris | 14,123 | $136,300 | -0.9% | Bakery & Dessert | 64 |
| Bentleigh East - South | 14,159 | $113,000 | 2.8% | Bakery & Dessert | 65 |
| Healesville - Yarra Glen | 14,181 | $82,900 | 0.5% | Bakery & Dessert | 54 |
Keep exploring St Kilda - West & Victoria
By category in St Kilda - West
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Frequently asked questions
What franchise is best for St Kilda - West?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for St Kilda - West at 53/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.
How much does a franchise cost in St Kilda - West?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is St Kilda - West good for a coffee franchise?
It's promising: a coffee & café franchise scores 47/100 in St Kilda - West, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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