Franchise opportunities in Busselton Surrounds, WA
Geography: this report covers the Busselton Surrounds area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Busselton Surrounds
161 franchise systems are recruiting new territories that cover Busselton Surrounds:
Acai Brothers
Boost Juice
Cold Rock Ice Creamery
Donut Bros
Bucking Bull
Chatime
Busselton Surrounds on the map
Where Busselton Surrounds sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Busselton Surrounds…
Top 3 recommended franchise categories
1. Food & Beverage
602. Bakery & Dessert
563. Quick-Service Food
54What it costs to start in Busselton Surrounds
Franchise fees don’t change by suburb, but the categories that fit Busselton Surrounds best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Busselton Surrounds fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 60 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 56 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 54 |
| Retail | $180K–$600K | $45,000 | 5.5% | 53 |
| Mortgage & Finance | $45K–$140K | $30,000 | 8.0% | 52 |
| B2B Services | $60K–$220K | $40,000 | 7.5% | 51 |
Fees: Q2 2026 Fee Index. The fit score blendsBusselton Surrounds’s demand, competition, demographics and growth, see methodology.
Busselton Surrounds snapshot
| Metric | Busselton Surrounds | State avg | Difference |
|---|---|---|---|
| Population | 12,306 | 16,989 | -28% |
| Median household income | $94,800 | $98,804 | -4% |
| 5-year population growth | 14.4% | 9.0% | +5.4 pts |
Community & demographics
Who lives in Busselton Surrounds, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Busselton Surrounds | What it signals for franchising |
|---|---|---|
| Median age | 43 years | Broad working-age and family customer base |
| Average household size | 2.6 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,823/wk | Overall spending power of the local market |
| Median family income | $2,130/wk | Discretionary spend of family households |
| Median personal income | $880/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $420/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,993/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Busselton Surrounds (501011003). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Busselton Surrounds lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Busselton Surrounds | What it signals for franchising |
|---|---|---|
| Renting | 18.7% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 38% | Working homeowners, family services and home categories |
| Owned outright | 38.3% | Older, established, lower-debt households |
| Separate houses | 90.6% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.6% | Low density, destination retail and services |
| Family households | 77.3% | Family-led demand, education, food and household services |
| Lone-person households | 19.7% | Fewer single-person homes |
| Unemployment rate | 2% | Tight labour market, strong incomes but harder hiring |
Source: ABS Census 2021, Busselton Surrounds, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Busselton Surrounds scores 60 out of 100. With a population of 12,306, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($94,800) sits below the state average ($98,804), which can favour value-led formats. Population is growing at 14.4% over five years, ahead of the state pace of 9.0%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Busselton Surrounds compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Busselton Surrounds | 12,306 | $94,800 | 14.4% | Food & Beverage | 60 |
| East Perth | 12,309 | $104,500 | 6.4% | Food & Beverage | 60 |
| Dianella - North | 12,295 | $97,800 | 1.1% | Food & Beverage | 53 |
| Mount Hawthorn - Leederville | 12,266 | $136,900 | 9.0% | Food & Beverage | 67 |
| Safety Bay - Shoalwater | 12,415 | $70,500 | 4.3% | Food & Beverage | 49 |
| Geraldton | 12,421 | $59,400 | 1.9% | Food & Beverage | 44 |
| Esperance | 12,457 | $77,600 | 0.8% | Food & Beverage | 49 |
Keep exploring Busselton Surrounds & Western Australia
By category in Busselton Surrounds
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Frequently asked questions
What franchise is best for Busselton Surrounds?
Based on population, income, growth and competition data, Food & Beverage scores highest for Busselton Surrounds at 60/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Busselton Surrounds?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Busselton Surrounds good for a coffee franchise?
It's promising: a coffee & café franchise scores 51/100 in Busselton Surrounds, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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