Franchise opportunities in East Perth, WA
Geography: this report covers the East Perth area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in East Perth
161 franchise systems are recruiting new territories that cover East Perth:
Acai Brothers
Boost Juice
Cold Rock Ice Creamery
Donut Bros
Bucking Bull
Chatime
East Perth on the map
Where East Perth sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in East Perth…
Top 3 franchise categories by opportunity score
3. Quick-Service Food
54What it costs to start in East Perth
Franchise fees don’t change by suburb, but the categories that fit East Perth best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | East Perth fit |
|---|---|---|---|---|
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 60 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 56 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 54 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 53 |
| Mortgage & Finance | $60,000–$124,000 | Not enough data | Not enough data | 52 |
| B2B Services | $63,000–$109,000 | Not enough data | Not enough data | 51 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends East Perth’s demand, competition, demographics and growth, see methodology.
East Perth snapshot
| Metric | East Perth | Typical WA area | Difference |
|---|---|---|---|
| Population | 12,309 | 12,976 | -5% |
| Median household income | $104,500 | $98,100 | +7% |
| 5-year population growth | 6.4% | 5.9% | +0.5 pts |
Community & demographics
Who lives in East Perth, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | East Perth | What it signals for franchising |
|---|---|---|
| Median age | 35 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 1.9 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,009/wk | Overall spending power of the local market |
| Median family income | $2,572/wk | Discretionary spend of family households |
| Median personal income | $1,175/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $410/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,950/mo | Homeowner cost base in the area |
| People per bedroom | 1 | Denser housing, larger or shared households |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 East Perth (503021295). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How East Perth lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | East Perth | What it signals for franchising |
|---|---|---|
| Renting | 61% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 20.5% | Working homeowners, family services and home categories |
| Owned outright | 16.2% | Fewer outright owners, younger area |
| Separate houses | 4.6% | Mixed density, more walk-in potential |
| Flats & apartments | 89.2% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 50.8% | Broad household mix |
| Lone-person households | 40.5% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5.2% | Around the national average |
Source: ABS Census 2021, East Perth, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in East Perth scores 60 out of 100. With a population of 12,309, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($104,500) runs above the typical comparable area in the state ($98,100), supporting discretionary spend. Population is growing at 6.4% over five years, ahead of the typical comparable area in the state (5.9%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How East Perth compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| East Perth | 12,309 | $104,500 | 6.4% | Food & Beverage | 60 |
| Busselton Surrounds | 12,306 | $94,800 | 14.4% | Food & Beverage | 60 |
| Dianella - North | 12,295 | $97,800 | 1.1% | Food & Beverage | 53 |
| Mount Hawthorn - Leederville | 12,266 | $136,900 | 9.0% | Food & Beverage | 67 |
| Safety Bay - Shoalwater | 12,415 | $70,500 | 4.3% | Food & Beverage | 49 |
| Geraldton | 12,421 | $59,400 | 1.9% | Food & Beverage | 44 |
| Esperance | 12,457 | $77,600 | 0.8% | Food & Beverage | 49 |
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Frequently asked questions
What franchise is best for East Perth?
Based on population, income, growth and competition data, Food & Beverage scores highest for East Perth at 60/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in East Perth?
Fees don't vary by suburb. Across the Food & Beverage systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $650,000–$1,475,000 (17 systems) nationally. See the Fee Index for every category.
Is East Perth good for a coffee franchise?
It's promising: a coffee & café franchise scores 51/100 in East Perth, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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