Franchise opportunities in The Vines, WA
Geography: this report covers the The Vines area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in The Vines
161 franchise systems are recruiting new territories that cover The Vines:
Acai Brothers
Boost Juice
Cold Rock Ice Creamery
Donut Bros
Bucking Bull
Chatime
The Vines on the map
Where The Vines sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in The Vines…
Top 3 recommended franchise categories
3. Quick-Service Food
63What it costs to start in The Vines
Franchise fees don’t change by suburb, but the categories that fit The Vines best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | The Vines fit |
|---|---|---|---|---|
| Food & Beverage | $250K–$750K | $50,000 | 7.0% | 69 |
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 65 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 63 |
| Retail | $180K–$600K | $45,000 | 5.5% | 63 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 61 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 61 |
Fees: Q2 2026 Fee Index. The fit score blendsThe Vines’s demand, competition, demographics and growth, see methodology.
The Vines snapshot
| Metric | The Vines | State avg | Difference |
|---|---|---|---|
| Population | 12,895 | 16,989 | -24% |
| Median household income | $115,300 | $98,804 | +17% |
| 5-year population growth | 26.4% | 9.0% | +17.4 pts |
Community & demographics
Who lives in The Vines, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | The Vines | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 3 people | Family-heavy, favours food, education and household services |
| Median household income | $2,218/wk | Overall spending power of the local market |
| Median family income | $2,405/wk | Discretionary spend of family households |
| Median personal income | $940/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $370/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,167/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 The Vines (504031068). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How The Vines lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | The Vines | What it signals for franchising |
|---|---|---|
| Renting | 14% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 60.8% | Working homeowners, family services and home categories |
| Owned outright | 23.1% | Fewer outright owners, younger area |
| Separate houses | 93.8% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.3% | Low density, destination retail and services |
| Family households | 83.9% | Family-led demand, education, food and household services |
| Lone-person households | 14.7% | Fewer single-person homes |
| Unemployment rate | 4.3% | Around the national average |
Source: ABS Census 2021, The Vines, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in The Vines scores 69 out of 100. With a population of 12,895, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($115,300) runs above the state average ($98,804), supporting discretionary spend. Population is growing at 26.4% over five years, ahead of the state pace of 9.0%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How The Vines compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| The Vines | 12,895 | $115,300 | 26.4% | Food & Beverage | 69 |
| Murdoch - Kardinya | 12,894 | $94,800 | 0.4% | Food & Beverage | 54 |
| Waikiki | 12,969 | $83,800 | 1.4% | Food & Beverage | 52 |
| Lockridge - Kiara | 12,983 | $94,200 | 18.1% | Food & Beverage | 63 |
| Eaton - Pelican Point | 12,789 | $90,400 | 7.1% | Food & Beverage | 58 |
| Perth (West) - Northbridge | 12,628 | $102,200 | 19.7% | Food & Beverage | 64 |
| High Wycombe | 12,619 | $91,400 | 0.0% | Food & Beverage | 51 |
Keep exploring The Vines & Western Australia
By category in The Vines
Nearby Western Australia areas
Frequently asked questions
What franchise is best for The Vines?
Based on population, income, growth and competition data, Food & Beverage scores highest for The Vines at 69/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in The Vines?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is The Vines good for a coffee franchise?
It's promising: a coffee & café franchise scores 60/100 in The Vines, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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