Retail franchises

Secrets Shhh Franchise Opportunity

The retail sale of jewellery set with lab-grown diamond simulant stones and associated jewellery.

24 units in AustraliaFranchising since 2001Registered as Secrets Shhh Franchising Pty Ltd
Register profile may be overdue for annual confirmation

Last updated on the Register · captured 18 Aug 2026. View the Register profile

This information is based on material published by the relevant franchisor on the Franchise Disclosure Register. This information does not negate the need to undertake necessary due diligence including seeking independent professional advice if considering entering into a franchise agreement.

Public data profile

This information is compiled from the ACCC Franchise Disclosure Register and other public sources. It hasn’t been confirmed by the franchise team.

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How much does a Secrets Shhh franchise cost?

A Secrets Shhh franchise requires a total investment of $677,500–$1,284,300 all-in.

Source: ACCC Franchise Disclosure Register · captured August 2026.

Fees vs the market

Secrets Shhh vs the Retail median · Q3 2026 Fee Index
FeeSecrets ShhhCategory median (systems)Position
All-in establishment cost$678K–$1.3M$200,000–$511,000 (93)above median

Medians from the Retail Fee Index: the figures franchisors publish and their ACCC Register establishment costs. A fee median is only shown when at least five systems publish that fee.

Network & venues

24venues in Australia
1franchised businesses
23company-owned units
1franchisees (operators)
25years operating in Australia

Operates in NSW, QLD, SA, VIC, WA

Expanding into ACT, NSW, NT, QLD, SA, TAS, VIC, WA

Source: ACCC Franchise Disclosure Register (profile FNC-005309) · captured 2026-08-19.

Investment & payments

Costs and payments as published by the franchisor on the Register
Establishment cost (all-in setup)$677,500 – $1,284,300
Ongoing payments to franchisor (annual)$36,000 – $1,000,000
Other payments (annual)$29,200 – $72,500

Source: ACCC Franchise Disclosure Register (profile FNC-005309) · captured 2026-08-19. Ranges are the franchisor’s own estimates; confirm every figure against the disclosure document.

Franchise agreement

Standard agreement term 5 or more years

Option to renew Yes

Restraint of trade after exit Yes

Goodwill compensation on exit No

Source: ACCC Franchise Disclosure Register (profile FNC-005309) · captured 2026-08-19.

Franchisor disclosures

Secrets Shhh’s own answers to the mandatory Register disclosure questions, a starting point for your due diligence.

Serious offence conviction (last 10 yrs)No
Civil judgment against franchisor (last 5 yrs)No
Bankruptcy / insolvency (last 10 yrs)No
Upfront payment required to applyYes
Franchisor can change the agreementNo
Restricts who you can buy supplies fromYes
Agreement provides for arbitrationNo

Source: ACCC Franchise Disclosure Register (profile FNC-005309) · captured 2026-08-19.

Franchisor details

Website www.secrets-shhh.com

Phone 0735696500

Email onlineassist@secrets-shhh.com

Registered office C/-Calabro Forensics, Suite 1, 29 McDougall Street, Milton Qld 4064

View the full ACCC Register profile. Source: ACCC Franchise Disclosure Register (profile FNC-005309) · captured 2026-08-19.

This information is based on material published by the relevant franchisor on the Franchise Disclosure Register. It does not negate the need to undertake necessary due diligence including seeking independent professional advice if considering entering into a franchise agreement.

How Secrets Shhh’s answers compare: what Australian franchisors disclose on the Register, by category.

Before you buy into Secrets Shhh

Guides to read before you sign anything with Secrets Shhh.

Compare Secrets Shhh with the best Retail franchises or all Retail franchises. All franchise guides

Frequently asked questions

How much does a Secrets Shhh franchise cost?

A Secrets Shhh franchise requires a total investment of $677,500–$1,284,300 all-in (ACCC Franchise Disclosure Register).

What are Secrets Shhh's ongoing fees?

Secrets Shhh's ongoing royalty and marketing fees are not published. Ask the franchisor and check the disclosure document for the current fee structure.

Is Secrets Shhh on the Franchise Disclosure Register?

Based on FranchiseScope's research, Secrets Shhh appears on the ACCC Franchise Disclosure Register. We recommend confirming the current entry yourself at franchisedisclosure.gov.au before relying on it.