Price Attack vs TONI&GUY
Figures as at July 2026 (Price Attack) and July 2026 (TONI&GUY). Confirm both against the disclosure document.
Side by side
| Price Attack | TONI&GUY | |
|---|---|---|
| Total investment (all-in) | From $150,000 | $75,000–$150,000 |
| Initial franchise fee | Not published | Not published |
| Fit-out & equipment | — | — |
| Working capital | — | — |
| Royalty | 5.5% | — |
| Marketing levy | — | — |
| Term | — | — |
| Australian outlets | 55 | 30 |
| Category | Hair & Barber | Hair & Barber |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
TONI&GUY is the cheaper way in, its establishment range starts at $75,000 against $150,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site.
Both in context
Price Attack and TONI&GUY are both hair & barber systems. The category median all-in investment is $140,000–$380,000 with a 6.5% median royalty (Fee Index, n=65). See where each sits against the field in the Hair & Barber Fee Index.
Common questions
Is Price Attack or TONI&GUY cheaper to buy?
TONI&GUY has the lower entry cost. Price Attack costs From $150,000 all-in versus $75,000–$150,000 for TONI&GUY. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Price Attack or TONI&GUY?
Price Attack is the larger network, with 55 Australian outlets versus 30 for TONI&GUY.
What royalty do Price Attack and TONI&GUY charge?
Price Attack charges 5.5% royalty. TONI&GUY charges an undisclosed royalty. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Price Attack or TONI&GUY?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.