Franchise opportunities in Mascot, NSW
Geography: this report covers the Mascot area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Mascot
263 franchise systems are recruiting new territories that cover Mascot:
Mascot on the map
Where Mascot sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Mascot
Franchise fees don’t change by suburb, but the categories that fit Mascot best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Mascot fit |
|---|---|---|---|---|
| Health & Medical | $396,000–$775,000 | Not enough data | Not enough data | 85 |
| Automotive | $156,000–$500,000 | $40,000 | 6.5% | 84 |
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 83 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 82 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 81 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 79 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Mascot’s demand, competition, demographics and growth, see methodology.
Mascot snapshot
| Metric | Mascot | Typical NSW area | Difference |
|---|---|---|---|
| Population | 21,843 | 14,643 | +49% |
| Median household income | $117,200 | $99,300 | +18% |
| 5-year population growth | 41.5% | 2.0% | +39.5 pts |
Community & demographics
Who lives in Mascot, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Mascot | What it signals for franchising |
|---|---|---|
| Median age | 30 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,253/wk | Overall spending power of the local market |
| Median family income | $2,394/wk | Discretionary spend of family households |
| Median personal income | $994/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $600/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,600/mo | Homeowner cost base in the area |
| People per bedroom | 1.2 | Denser housing, larger or shared households |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Mascot (117011635). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Mascot lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Mascot | What it signals for franchising |
|---|---|---|
| Renting | 56.7% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 24.4% | Working homeowners, family services and home categories |
| Owned outright | 16.2% | Fewer outright owners, younger area |
| Separate houses | 21% | Mixed density, more walk-in potential |
| Flats & apartments | 74.4% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 65.4% | Broad household mix |
| Lone-person households | 21.7% | Fewer single-person homes |
| Unemployment rate | 5.9% | Around the national average |
Source: ABS Census 2021, Mascot, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Health & Medical viability: High
The health & medical opportunity in Mascot scores 85 out of 100. With a population of 21,843, there is a solid customer base, enough to sustain about 1 health & medical outlet. At about 1 existing health & medical operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($117,200) runs above the typical comparable area in the state ($99,300), supporting discretionary spend. Population is growing at 41.5% over five years, ahead of the typical comparable area in the state (2.0%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Health & Medical | 1 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
| Food & Beverage | 2 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Mascot compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Mascot | 21,843 | $117,200 | 41.5% | Health & Medical | 85 |
| Pennant Hills - Cheltenham | 21,819 | $144,800 | 3.0% | Health & Medical | 80 |
| Lethbridge Park - Tregear | 21,873 | $73,400 | 2.8% | Health & Medical | 66 |
| Baulkham Hills (West) - Bella Vista | 21,801 | $148,000 | 4.5% | Health & Medical | 82 |
| St Ives | 21,780 | $154,200 | 2.8% | Health & Medical | 81 |
| Wentworthville - Westmead | 21,769 | $113,200 | 34.5% | Health & Medical | 84 |
| Nelson Bay Peninsula | 21,921 | $65,900 | 1.4% | Automotive | 62 |
Keep exploring Mascot & New South Wales
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Frequently asked questions
What franchise is best for Mascot?
Based on population, income, growth and competition data, Health & Medical scores highest for Mascot at 85/100, competition sits below typical metro density. The next best are Automotive and Real Estate.
How much does a franchise cost in Mascot?
Fees don't vary by suburb. Across the Health & Medical systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $396,000–$775,000 (26 systems) nationally. See the Fee Index for every category.
Is Mascot good for a coffee franchise?
It's promising: a coffee & café franchise scores 79/100 in Mascot, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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