Franchise opportunities in Wollongong - East, NSW
Geography: this report covers the Wollongong - East area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Wollongong - East
263 franchise systems are recruiting new territories that cover Wollongong - East:
Auntie Anne's
Bakers Delight
7-Eleven Australia
Amber Tiles
Bucking Bull
Burger Urge
Wollongong - East on the map
Where Wollongong - East sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Wollongong - East…
Top 3 recommended franchise categories
1. Bakery & Dessert
663. Quick-Service Food
65What it costs to start in Wollongong - East
Franchise fees don’t change by suburb, but the categories that fit Wollongong - East best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Wollongong - East fit |
|---|---|---|---|---|
| Bakery & Dessert | $200K–$550K | $45,000 | 6.5% | 66 |
| Retail | $180K–$600K | $45,000 | 5.5% | 66 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 65 |
| Beauty & Health | $150K–$480K | $42,000 | 6.0% | 64 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 63 |
| Lawn & Garden | $40K–$130K | $28,000 | 8.0% | 63 |
Fees: Q2 2026 Fee Index. The fit score blendsWollongong - East’s demand, competition, demographics and growth, see methodology.
Wollongong - East snapshot
| Metric | Wollongong - East | State avg | Difference |
|---|---|---|---|
| Population | 16,039 | 20,009 | -20% |
| Median household income | $82,100 | $100,267 | -18% |
| 5-year population growth | 9.7% | 13.0% | -3.3 pts |
Community & demographics
Who lives in Wollongong - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wollongong - East | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 1.9 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,578/wk | Overall spending power of the local market |
| Median family income | $2,098/wk | Discretionary spend of family households |
| Median personal income | $892/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $410/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,987/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Wollongong - East (107041548). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Wollongong - East lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Wollongong - East | What it signals for franchising |
|---|---|---|
| Renting | 54.2% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 17.3% | Working homeowners, family services and home categories |
| Owned outright | 24.8% | Fewer outright owners, younger area |
| Separate houses | 8.4% | Mixed density, more walk-in potential |
| Flats & apartments | 85.6% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 49.7% | Broad household mix |
| Lone-person households | 39.4% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5.2% | Around the national average |
Source: ABS Census 2021, Wollongong - East, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Wollongong - East scores 66 out of 100. With a population of 16,039, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($82,100) sits below the state average ($100,267), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Wollongong - East compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wollongong - East | 16,039 | $82,100 | 9.7% | Bakery & Dessert | 66 |
| Corrimal - Tarrawanna - Bellambi | 16,022 | $74,400 | 0.4% | Bakery & Dessert | 57 |
| Surry Hills | 16,060 | $120,000 | -9.5% | Retail | 65 |
| Panania (South) - Picnic Point | 16,017 | $112,600 | 2.0% | Bakery & Dessert | 69 |
| Burwood (NSW) | 16,071 | $86,400 | 12.5% | Bakery & Dessert | 68 |
| Chittaway Bay - Tumbi Umbi | 16,080 | $93,800 | 2.1% | Bakery & Dessert | 64 |
| Thornton - Millers Forest | 15,985 | $114,900 | 54.9% | Bakery & Dessert | 78 |
Keep exploring Wollongong - East & New South Wales
By category in Wollongong - East
Nearby New South Wales areas
Frequently asked questions
What franchise is best for Wollongong - East?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Wollongong - East at 66/100, competition sits below typical metro density. The next best are Retail and Quick-Service Food.
How much does a franchise cost in Wollongong - East?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Wollongong - East good for a coffee franchise?
It's promising: a coffee & café franchise scores 63/100 in Wollongong - East, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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