Franchise opportunities in Morphettville, SA
Top 3 recommended franchise categories
Morphettville snapshot
| Metric | Morphettville | State avg | Difference |
|---|---|---|---|
| Population | 16,700 | 18,402 | -9% |
| Median household income | $80,800 | $79,909 | +1% |
| 5-year population growth | 11.5% | 5.4% | +6.1 pts |
Community & demographics
Who lives in Morphettville, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Morphettville | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,554/wk | Overall spending power of the local market |
| Median family income | $2,173/wk | Discretionary spend of family households |
| Median personal income | $787/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $320/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Morphettville (403021062). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Retail viability: High
The retail opportunity in Morphettville scores 67 out of 100. With a population of 16,700, the catchment is smaller, so demand may support only one well-sited retail outlet. At about 1 existing retail operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($80,800) runs above the state average ($79,909), supporting discretionary spend. Population is growing at 11.5% over five years, ahead of the state pace of 5.4%, new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Retail | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| Pool & Spa Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Morphettville
Beaumont Tiles
Beds R Us
ActionCOACH
Jani-King
Ella Baché
Essential Beauty
How Morphettville compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Morphettville | 16,700 | $80,800 | 11.5% | Retail | 67 |
| Mitchell Park | 16,692 | $68,000 | 8.4% | Retail | 62 |
| Mitcham (SA) | 16,662 | $114,600 | 1.9% | Retail | 70 |
| Toorak Gardens | 16,760 | $100,300 | 3.3% | Retail | 68 |
| Port Lincoln | 16,842 | $67,700 | 4.0% | Retail | 59 |
| Flinders Park | 16,505 | $81,300 | 10.9% | Retail | 66 |
| Munno Para West - Angle Vale | 16,461 | $86,000 | 33.4% | Retail | 70 |
Keep exploring Morphettville & South Australia
By category in Morphettville
Nearby South Australia areas
Frequently asked questions
What franchise is best for Morphettville?
Based on population, income, growth and competition data, Retail scores highest for Morphettville at 67/100, competition sits below typical metro density. The next best are B2B Services and Beauty & Health.
How much does a franchise cost in Morphettville?
Fees don't vary by suburb, Retail franchises run $180,000–$600,000 all-in nationally (Q2 2026 Fee Index, n=132). See the Fee Index for the full breakdown.
Is Morphettville good for a coffee franchise?
It's promising: a coffee & café franchise scores 64/100 in Morphettville, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.