Massage & Wellness franchise opportunities in Frankston

Massage & Wellness opportunity score59/100
Demand: HighCompetition: LowGrowth: Low
Frankston’s 141,000 residents are served by about 12 massage & wellness operators, competition sits below typical metro density (one operator per 11,750 residents against a metro median of one per 11,100). 9 franchise systems are currently recruiting here, from $45,000 all-in.

Systems recruiting in Frankston

Beyond Rest

5 AU locations · Investment on enquiry

City Cave

74 AU locations · $600K–$900K all-in · 7% royalty

Cryoclinics

Network size not published · From $45K all-in · not found on the ACCC Register

Recovery Lab

13 AU locations · Investment on enquiry

Salts of the Earth

Network size not published · Investment on enquiry · not found on the ACCC Register

Stretch Studios

Network size not published · From $150K all-in · not found on the ACCC Register

The Dripclub

Network size not published · $631K–$1.4M all-in

Urban Spa

5 AU locations · $50K–$500K all-in

endota spa

96 AU locations · $565K–$800K all-in · 7% royalty

Frankston market intelligence

141,000Population (ABS 2021)
$86,000Median household income
+0.9%5-year growth
12Massage & Wellness operators (model)

Suitability: Strong , competition sits below typical metro density (one operator per 11,750 residents against a metro median of one per 11,100).

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🔒 Per-operator revenue estimate (Massage & Wellness)Locked
🔒 Commercial rent benchmarks, Frankston trade areaLocked
🔒 Full demographics, housing & competitionLocked
🔒 Comparable suburbs with lower competitionLocked
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Demographics: ABS Census 2021. Competitor counts: trade-area model. See methodology. Full Frankston opportunity report covers every category.

Frequently asked questions

Is Frankston a good place to open a massage & wellness franchise?

Frankston scores 59/100 for massage & wellness franchise viability. It has 141,000 residents and about 12 existing massage & wellness operators, competition sits below typical metro density (one operator per 11,750 residents against a metro median of one per 11,100). 9 systems are currently recruiting here. Suitability: Strong.

How much does a massage & wellness franchise in Frankston cost?

Entry starts from $45,000 all-in for the systems recruiting in Frankston. Across the Massage & Wellness systems that publish their costs, the median all-in cost is $467,000–$850,000 (Q3 2026 Fee Index, 9 systems).

How many massage & wellness businesses are in Frankston?

We estimate about 12 massage & wellness operators in the Frankston trade area, low competition, a genuine gap.

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