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Fitness & Wellbeing franchise opportunities in Frankston

Fitness & Wellbeing opportunity score49/100
Demand: HighCompetition: HighGrowth: Low
Frankston’s 141,000 residents are served by about 18 fitness & wellbeing operators, the market is well-served (one operator per 7,833 residents, tighter than the metro median of one per 21,100). 16 franchise systems are currently recruiting here, from $250,000 all-in.

Systems recruiting in Frankston

Anytime Fitness

600 AU locations · $350K–$975K all-in

Croc's Playcentre

23 AU locations · $350K–$500K all-in

EFM Health Clubs

25 AU locations · Investment on enquiry

F45 Training

240 AU locations · $349K–$786K all-in · 7% royalty

Fernwood Fitness

40 AU locations · $450K–$500K all-in · 7% royalty

Grasshopper Soccer

55 AU locations · Investment on enquiry

GymbaROO-KindyROO

75 AU locations · Investment on enquiry

JUMP! Swim Schools

84 AU locations · Investment on enquiry

Jetts Fitness

129 AU locations · $550K–$700K all-in

Kelly Sports

50 AU locations · Investment on enquiry

MyFirstGym

16 AU locations · From $250K all-in

Ninja Parc

4 AU locations · $450K–$950K all-in

Snap Fitness

260 AU locations · $250K–$400K all-in

Soccajoeys

42 AU locations · Investment on enquiry

Studio Pilates International

153 AU locations · Investment on enquiry

VAURA

5 AU locations · Investment on enquiry

Frankston market intelligence

141,000Population (ABS 2021)
$86,000Median household income
+0.9%5-year growth
18Fitness & Wellbeing operators (OSM)

Suitability: Saturated , the market is well-served (one operator per 7,833 residents, tighter than the metro median of one per 21,100).

Unlock the full Frankston territorial data
🔒 Per-operator revenue estimate (Fitness & Wellbeing)Locked
🔒 Commercial rent benchmarks, Frankston trade areaLocked
🔒 Full demographics, housing & competitionLocked
🔒 Comparable suburbs with lower competitionLocked
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Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Frankston opportunity report covers every category.

Frequently asked questions

Is Frankston a good place to open a fitness & wellbeing franchise?

Frankston scores 49/100 for fitness & wellbeing franchise viability. It has 141,000 residents and about 18 existing fitness & wellbeing operators, the market is well-served (one operator per 7,833 residents, tighter than the metro median of one per 21,100). 16 systems are currently recruiting here. Suitability: Saturated.

How much does a fitness & wellbeing franchise in Frankston cost?

Entry starts from $250,000 all-in for the systems recruiting in Frankston. Category-wide, Fitness & Wellbeing franchises run $200,000–$900,000 (Q2 2026 Fee Index, n=63).

How many fitness & wellbeing businesses are in Frankston?

OpenStreetMap lists about 18 fitness & wellbeing operators in the Frankston trade area, a well-served market.

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