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Franchise opportunities in Rockbank - Mount Cottrell, VIC

Rockbank - Mount Cottrell’s 17,900 residents give it a franchise opportunity score of 83/100. The strongest fit is Quick-Service Food (83/100), followed by Retail and Beauty & Health.
17,900Population (ABS 2021)
+468.6%5-year growth
$110,400Median household income
258Franchises recruiting nearby
Opportunity score83/100

Top 3 recommended franchise categories

1. Quick-Service Food

83
Strong $350,000$900,000 · 31 recruiting
Why Quick-Service Food in Rockbank - Mount Cottrell? →

2. Retail

81
Strong $180,000$600,000 · 17 recruiting
Why Retail in Rockbank - Mount Cottrell? →

3. Beauty & Health

79
Strong $150,000$480,000 · 11 recruiting
Why Beauty & Health in Rockbank - Mount Cottrell? →

Rockbank - Mount Cottrell snapshot

Rockbank - Mount Cottrell vs Victoria average
MetricRockbank - Mount CottrellState avgDifference
Population17,90018,304-2%
Median household income$110,400$94,695+17%
5-year population growth468.6%30.4%+438.2 pts

Community & demographics

Who lives in Rockbank - Mount Cottrell, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Rockbank - Mount Cottrell community profile (ABS Census 2021)
MeasureRockbank - Mount CottrellWhat it signals for franchising
Median age31 yearsYounger market, skews to fitness, quick-service food and services
Average household size3.2 peopleFamily-heavy, favours food, education and household services
Median household income$2,123/wkOverall spending power of the local market
Median family income$2,191/wkDiscretionary spend of family households
Median personal income$946/wkIndividual earnings, a labour-cost and spend signal
Median rent$400/wkCost of living and a proxy for commercial rents
Median mortgage$2,017/moHomeowner cost base in the area

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Rockbank - Mount Cottrell (213041359). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Quick-Service Food viability: High

The quick-service food opportunity in Rockbank - Mount Cottrell scores 83 out of 100. With a population of 17,900, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($110,400) runs above the state average ($94,695), supporting discretionary spend. Population is growing at 468.6% over five years, ahead of the state pace of 30.4%, new demand is still arriving.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Retail1LowGap
Beauty & Health1LowGap
Home & Trade Services1LowGap
B2B Services1LowGap
Lawn & Garden1LowGap
Massage & Wellness1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Rockbank - Mount Cottrell

How Rockbank - Mount Cottrell compares to nearby areas

LocationPopulationScoreTop category
Rockbank - Mount Cottrell17,90083Quick-Service Food
Newcastle322,27878Bakery & Dessert
Parramatta256,72980Pet Services
Geelong268,27775Pet Services
Gold Coast699,22684Quick-Service Food

Frequently asked questions

What franchise is best for Rockbank - Mount Cottrell?

Based on population, income, growth and competition data, Quick-Service Food scores highest for Rockbank - Mount Cottrell at 83/100, competition sits below typical metro density. The next best are Retail and Beauty & Health.

How much does a franchise cost in Rockbank - Mount Cottrell?

Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.

Is Rockbank - Mount Cottrell good for a coffee franchise?

It's promising: a coffee & café franchise scores 69/100 in Rockbank - Mount Cottrell, with about 3 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.