Franchise opportunities in Rockbank - Mount Cottrell, VIC
Geography: this report covers the Rockbank - Mount Cottrell area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Rockbank - Mount Cottrell
258 franchise systems are recruiting new territories that cover Rockbank - Mount Cottrell:
Rockbank - Mount Cottrell on the map
Where Rockbank - Mount Cottrell sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Rockbank - Mount Cottrell
Franchise fees don’t change by suburb, but the categories that fit Rockbank - Mount Cottrell best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Rockbank - Mount Cottrell fit |
|---|---|---|---|---|
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 83 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 80 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 79 |
| Home & Trade Services | $51,000–$128,000 | Not enough data | Not enough data | 79 |
| Cleaning | $27,000–$80,000 | $12,000 | Not enough data | 78 |
| Massage & Wellness | $467,000–$850,000 | Not enough data | Not enough data | 78 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Rockbank - Mount Cottrell’s demand, competition, demographics and growth, see methodology.
Rockbank - Mount Cottrell snapshot
| Metric | Rockbank - Mount Cottrell | Typical VIC area | Difference |
|---|---|---|---|
| Population | 17,900 | 14,123 | +27% |
| Median household income | $110,400 | $96,800 | +14% |
| 5-year population growth | 468.6% | 1.2% | +467.4 pts |
Community & demographics
Who lives in Rockbank - Mount Cottrell, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Rockbank - Mount Cottrell | What it signals for franchising |
|---|---|---|
| Median age | 31 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 3.2 people | Family-heavy, favours food, education and household services |
| Median household income | $2,123/wk | Overall spending power of the local market |
| Median family income | $2,191/wk | Discretionary spend of family households |
| Median personal income | $946/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $400/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,017/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Rockbank - Mount Cottrell (213041359). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Rockbank - Mount Cottrell lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Rockbank - Mount Cottrell | What it signals for franchising |
|---|---|---|
| Renting | 23.9% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 64.7% | Working homeowners, family services and home categories |
| Owned outright | 8.9% | Fewer outright owners, younger area |
| Separate houses | 96.1% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.1% | Low density, destination retail and services |
| Family households | 84.3% | Family-led demand, education, food and household services |
| Lone-person households | 13.6% | Fewer single-person homes |
| Unemployment rate | 5.6% | Around the national average |
Source: ABS Census 2021, Rockbank - Mount Cottrell, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Quick-Service Food viability: High
The quick-service food opportunity in Rockbank - Mount Cottrell scores 83 out of 100. With a population of 17,900, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($110,400) runs above the typical comparable area in the state ($96,800), supporting discretionary spend. Population is growing at 468.6% over five years, ahead of the typical comparable area in the state (1.2%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Home & Trade Services | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Rockbank - Mount Cottrell compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Rockbank - Mount Cottrell | 17,900 | $110,400 | 468.6% | Quick-Service Food | 83 |
| Richmond (South) - Cremorne | 17,977 | $134,000 | -2.4% | Quick-Service Food | 74 |
| Berwick - South East | 17,986 | $122,800 | 4.5% | Quick-Service Food | 79 |
| Mildura - North | 18,085 | $62,900 | -1.7% | Quick-Service Food | 58 |
| Wantirna South | 18,099 | $94,700 | -2.6% | Quick-Service Food | 66 |
| St Albans - South | 17,656 | $64,100 | -2.0% | Quick-Service Food | 57 |
| Cranbourne South | 17,641 | $115,900 | 93.5% | Quick-Service Food | 83 |
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Frequently asked questions
What franchise is best for Rockbank - Mount Cottrell?
Based on population, income, growth and competition data, Quick-Service Food scores highest for Rockbank - Mount Cottrell at 83/100, competition sits below typical metro density. The next best are Retail and Beauty & Health.
How much does a franchise cost in Rockbank - Mount Cottrell?
Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.
Is Rockbank - Mount Cottrell good for a coffee franchise?
It's promising: a coffee & café franchise scores 68/100 in Rockbank - Mount Cottrell, with about 3 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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