Franchise opportunities in Werribee - East, VIC
Top 3 recommended franchise categories
2. Home & Trade Services
563. Health & Medical
54Werribee - East snapshot
| Metric | Werribee - East | State avg | Difference |
|---|---|---|---|
| Population | 19,235 | 18,304 | +5% |
| Median household income | $71,400 | $94,695 | -25% |
| 5-year population growth | -6.8% | 30.4% | -37.2 pts |
Community & demographics
Who lives in Werribee - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Werribee - East | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 2.6 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,374/wk | Overall spending power of the local market |
| Median family income | $1,614/wk | Discretionary spend of family households |
| Median personal income | $637/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $315/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,500/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Werribee - East (213051467). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Cleaning viability: High
The cleaning opportunity in Werribee - East scores 56 out of 100. With a population of 19,235, the catchment is smaller, so demand may support only one well-sited cleaning outlet. At about 1 existing cleaning operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($71,400) sits below the state average ($94,695), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Cleaning | 1 | Low | Gap |
| Home & Trade Services | 1 | Low | Gap |
| Health & Medical | 1 | Low | Gap |
| Hair & Barber | 2 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Werribee - East
Amazing Clean
Chem-Dry Australia
Hire A Hubby
James Home Services
Amcal Pharmacy
Australian Skin Clinics
How Werribee - East compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Werribee - East | 19,235 | 56 | Cleaning |
| Newcastle | 322,278 | 78 | Bakery & Dessert |
| Parramatta | 256,729 | 80 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Werribee - East?
Based on population, income, growth and competition data, Cleaning scores highest for Werribee - East at 56/100, competition sits below typical metro density. The next best are Home & Trade Services and Health & Medical.
How much does a franchise cost in Werribee - East?
Fees don't vary by suburb, Cleaning franchises run $30,000–$120,000 all-in nationally (Q2 2026 Fee Index, n=88). See the Fee Index for the full breakdown.
Is Werribee - East good for a coffee franchise?
It's promising: a coffee & café franchise scores 47/100 in Werribee - East, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.