Franchise opportunities in Beeliar - Wattleup, WA

Beeliar - Wattleup’s 10,467 residents give it a franchise opportunity score of 68/100. The strongest fit is Quick-Service Food (68/100), followed by Hair & Barber and Food & Beverage.

Geography: this report covers the Beeliar - Wattleup area (ABS SA2). Demographics from the ABS Census 2021.

10,467Population (ABS 2021)
+22.9%5-year growth
$113,300Median household income
161Franchises recruiting in WA
Opportunity score68/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Beeliar - Wattleup

161 franchise systems are recruiting new territories that cover Beeliar - Wattleup:

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Beeliar - Wattleup on the map

Where Beeliar - Wattleup sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

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Top 3 franchise categories by opportunity score

1. Quick-Service Food

68
Strong Median $337,000–$675,000 · 29 recruiting
Quick-Service Food franchises

2. Hair & Barber

61
Strong Median $243,000–$482,000 · 5 recruiting
Hair & Barber franchises

3. Food & Beverage

58
Strong Median $650,000–$1,475,000 · 7 recruiting
Food & Beverage franchises

What it costs to start in Beeliar - Wattleup

Franchise fees don’t change by suburb, but the categories that fit Beeliar - Wattleup best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyBeeliar - Wattleup fit
Quick-Service Food$337,000–$675,000$45,0006.0%68
Hair & Barber$243,000–$482,000Not enough dataNot enough data61
Food & Beverage$650,000–$1,475,000Not enough dataNot enough data58
Bakery & Dessert$350,000–$625,000$50,000Not enough data52
Retail$200,000–$511,000Not enough dataNot enough data50
Mortgage & Finance$60,000–$124,000Not enough dataNot enough data49

Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Beeliar - Wattleup’s demand, competition, demographics and growth, see methodology.

Beeliar - Wattleup snapshot

Beeliar - Wattleup vs a typical comparable Western Australia area (median)
MetricBeeliar - WattleupTypical WA areaDifference
Population10,46712,976-19%
Median household income$113,300$98,100+15%
5-year population growth22.9%5.9%+17.0 pts

Community & demographics

Who lives in Beeliar - Wattleup, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Beeliar - Wattleup community profile (ABS Census 2021)
MeasureBeeliar - WattleupWhat it signals for franchising
Median age34 yearsYounger market, skews to fitness, quick-service food and services
Average household size2.8 peopleFamily-heavy, favours food, education and household services
Median household income$2,178/wkOverall spending power of the local market
Median family income$2,400/wkDiscretionary spend of family households
Median personal income$1,001/wkIndividual earnings, a labour-cost and spend signal
Median rent$385/wkCost of living and a proxy for commercial rents
Median mortgage$2,000/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Beeliar - Wattleup (507011259). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Beeliar - Wattleup lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Beeliar - Wattleup housing & workforce (ABS Census 2021)
MeasureBeeliar - WattleupWhat it signals for franchising
Renting23.8%Owner-heavy, settled households with steadier local spend
Owned with a mortgage55.4%Working homeowners, family services and home categories
Owned outright19.2%Fewer outright owners, younger area
Separate houses91.8%Suburban, car-based, drive-to trade area
Flats & apartments4%Low density, destination retail and services
Family households78.9%Family-led demand, education, food and household services
Lone-person households18.3%Fewer single-person homes
Unemployment rate4%Tight labour market, strong incomes but harder hiring

Source: ABS Census 2021, Beeliar - Wattleup, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Quick-Service Food viability: High

The quick-service food opportunity in Beeliar - Wattleup scores 68 out of 100. With a population of 10,467, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 1 existing quick-service food operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($113,300) runs above the typical comparable area in the state ($98,100), supporting discretionary spend. Population is growing at 22.9% over five years, ahead of the typical comparable area in the state (5.9%), so new demand is still arriving.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Quick-Service Food1LowGap
Hair & Barber1LowGap
Food & Beverage1LowGap
Bakery & Dessert1MediumCompetitive
Retail1HighSaturated
Mortgage & Finance1HighSaturated

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Beeliar - Wattleup compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Beeliar - Wattleup10,467$113,30022.9%Quick-Service Food68
Sorrento - Marmion10,494$128,1004.3%Quick-Service Food65
Margaret River10,532$87,30013.7%Quick-Service Food60
Canning Vale - West10,400$121,0000.0%Quick-Service Food60
Pinjarra10,594$69,5007.8%Quick-Service Food53
Greenfields10,196$52,2000.6%Quick-Service Food43
Geraldton - South10,741$103,1005.6%Quick-Service Food61

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Frequently asked questions

What franchise is best for Beeliar - Wattleup?

Based on population, income, growth and competition data, Quick-Service Food scores highest for Beeliar - Wattleup at 68/100, competition sits below typical metro density. The next best are Hair & Barber and Food & Beverage.

How much does a franchise cost in Beeliar - Wattleup?

Fees don't vary by suburb. Across the Quick-Service Food systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems) nationally. See the Fee Index for every category.

Is Beeliar - Wattleup good for a coffee franchise?

It's a tighter market: a coffee & café franchise scores 48/100 in Beeliar - Wattleup, with about 2 existing operators in the trade area (Saturated suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.