Franchise opportunities in Bentley - Wilson - St James, WA
Geography: this report covers the Bentley - Wilson - St James area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Bentley - Wilson - St James
161 franchise systems are recruiting new territories that cover Bentley - Wilson - St James:
Bentley - Wilson - St James on the map
Where Bentley - Wilson - St James sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Bentley - Wilson - St James
Franchise fees don’t change by suburb, but the categories that fit Bentley - Wilson - St James best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Bentley - Wilson - St James fit |
|---|---|---|---|---|
| Health & Medical | $396,000–$775,000 | Not enough data | Not enough data | 64 |
| Automotive | $156,000–$500,000 | $40,000 | 6.5% | 63 |
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 62 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 61 |
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 60 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 58 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Bentley - Wilson - St James’s demand, competition, demographics and growth, see methodology.
Bentley - Wilson - St James snapshot
| Metric | Bentley - Wilson - St James | Typical WA area | Difference |
|---|---|---|---|
| Population | 21,462 | 12,976 | +65% |
| Median household income | $77,100 | $98,100 | -21% |
| 5-year population growth | 1.9% | 5.9% | -4.0 pts |
Community & demographics
Who lives in Bentley - Wilson - St James, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Bentley - Wilson - St James | What it signals for franchising |
|---|---|---|
| Median age | 33 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.4 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,482/wk | Overall spending power of the local market |
| Median family income | $1,963/wk | Discretionary spend of family households |
| Median personal income | $711/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $330/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Bentley - Wilson - St James (506031124). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Bentley - Wilson - St James lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Bentley - Wilson - St James | What it signals for franchising |
|---|---|---|
| Renting | 47.7% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 24.7% | Working homeowners, family services and home categories |
| Owned outright | 20% | Fewer outright owners, younger area |
| Separate houses | 64.5% | Mixed density, more walk-in potential |
| Flats & apartments | 7.2% | Low density, destination retail and services |
| Family households | 54.7% | Broad household mix |
| Lone-person households | 33.1% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 6.7% | Around the national average |
Source: ABS Census 2021, Bentley - Wilson - St James, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Health & Medical viability: High
The health & medical opportunity in Bentley - Wilson - St James scores 64 out of 100. With a population of 21,462, there is a solid customer base, enough to sustain about 1 health & medical outlet. At about 1 existing health & medical operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($77,100) sits below the typical comparable area in the state ($98,100), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Health & Medical | 1 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Real Estate | 1 | Low | Gap |
| Food & Beverage | 2 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Bentley - Wilson - St James compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Bentley - Wilson - St James | 21,462 | $77,100 | 1.9% | Health & Medical | 64 |
| Cannington - Queens Park | 21,477 | $88,100 | 13.7% | Automotive | 73 |
| Mindarie - Quinns Rocks - Jindalee | 21,507 | $121,800 | 10.6% | Automotive | 81 |
| Byford | 21,272 | $108,500 | 28.7% | Health & Medical | 80 |
| Beckenham - Kenwick - Langford | 21,094 | $77,700 | 8.0% | Health & Medical | 69 |
| Balga - Mirrabooka | 21,905 | $67,200 | 5.2% | Automotive | 64 |
| Gosnells | 21,995 | $65,200 | 5.5% | Automotive | 64 |
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Frequently asked questions
What franchise is best for Bentley - Wilson - St James?
Based on population, income, growth and competition data, Health & Medical scores highest for Bentley - Wilson - St James at 64/100, competition sits below typical metro density. The next best are Automotive and Real Estate.
How much does a franchise cost in Bentley - Wilson - St James?
Fees don't vary by suburb. Across the Health & Medical systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $396,000–$775,000 (26 systems) nationally. See the Fee Index for every category.
Is Bentley - Wilson - St James good for a coffee franchise?
It's promising: a coffee & café franchise scores 58/100 in Bentley - Wilson - St James, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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