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Franchise opportunities in Dianella - South, WA

Dianella - South’s 13,396 residents give it a franchise opportunity score of 54/100. The strongest fit is Food & Beverage (54/100), followed by Bakery & Dessert and Retail.
13,396Population (ABS 2021)
+3.0%5-year growth
$79,500Median household income
161Franchises recruiting nearby
Opportunity score54/100

Top 3 recommended franchise categories

1. Food & Beverage

54
Strong $250,000$750,000 · 8 recruiting
Why Food & Beverage in Dianella - South? →

2. Bakery & Dessert

51
Strong $200,000$550,000 · 10 recruiting
Why Bakery & Dessert in Dianella - South? →

3. Retail

49
Strong $180,000$600,000 · 11 recruiting
Why Retail in Dianella - South? →

Dianella - South snapshot

Dianella - South vs Western Australia average
MetricDianella - SouthState avgDifference
Population13,39616,989-21%
Median household income$79,500$98,804-20%
5-year population growth3.0%9.0%-6.0 pts

Community & demographics

Who lives in Dianella - South, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Dianella - South community profile (ABS Census 2021)
MeasureDianella - SouthWhat it signals for franchising
Median age41 yearsBroad working-age and family customer base
Average household size2.2 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,528/wkOverall spending power of the local market
Median family income$2,148/wkDiscretionary spend of family households
Median personal income$817/wkIndividual earnings, a labour-cost and spend signal
Median rent$340/wkCost of living and a proxy for commercial rents
Median mortgage$1,900/moHomeowner cost base in the area
People per bedroom0.7More space per resident, established housing

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Dianella - South (505021302). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Food & Beverage viability: High

The food & beverage opportunity in Dianella - South scores 54 out of 100. With a population of 13,396, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($79,500) sits below the state average ($98,804), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
B2B Services1LowGap
Beauty & Health1LowGap
Lawn & Garden1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Dianella - South

How Dianella - South compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Dianella - South13,396$79,5003.0%Food & Beverage54
Swan View - Greenmount - Midvale13,299$75,6007.3%Food & Beverage56
Tuart Hill - Joondanna13,245$82,6005.7%Food & Beverage57
Hocking - Pearsall13,552$109,00014.0%Bakery & Dessert66
South Bunbury - Bunbury13,213$77,3005.7%Food & Beverage55
Kingsley13,598$104,6000.7%Bakery & Dessert57
Mundaring13,739$104,7004.6%Bakery & Dessert61

Keep exploring Dianella - South & Western Australia

Frequently asked questions

What franchise is best for Dianella - South?

Based on population, income, growth and competition data, Food & Beverage scores highest for Dianella - South at 54/100, competition sits below typical metro density. The next best are Bakery & Dessert and Retail.

How much does a franchise cost in Dianella - South?

Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.

Is Dianella - South good for a coffee franchise?

It's promising: a coffee & café franchise scores 47/100 in Dianella - South, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.