Franchise opportunities in Morley, WA
Geography: this report covers the Morley area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Morley
161 franchise systems are recruiting new territories that cover Morley:
Belle Property
Century 21 Australia
ABS Auto
Auto Masters
Bucking Bull
Chatime
Morley on the map
Where Morley sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Morley…
Top 3 recommended franchise categories
What it costs to start in Morley
Franchise fees don’t change by suburb, but the categories that fit Morley best sit in these all-in investment ranges (Q2 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Morley fit |
|---|---|---|---|---|
| Real Estate | $80K–$300K | $35,000 | 8.0% | 70 |
| Automotive | $120K–$500K | $45,000 | 7.5% | 69 |
| Quick-Service Food | $350K–$900K | $50,000 | 7.0% | 69 |
| Coffee & Café | $118K–$450K | $45,000 | 6.5% | 66 |
| Education & Tutoring | $60K–$180K | $40,000 | 7.5% | 65 |
| Pet Services | $45K–$200K | $30,000 | 7.5% | 64 |
Fees: Q2 2026 Fee Index. The fit score blendsMorley’s demand, competition, demographics and growth, see methodology.
Morley snapshot
| Metric | Morley | State avg | Difference |
|---|---|---|---|
| Population | 23,558 | 16,989 | +39% |
| Median household income | $82,300 | $98,804 | -17% |
| 5-year population growth | 4.3% | 9.0% | -4.7 pts |
Community & demographics
Who lives in Morley, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Morley | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,583/wk | Overall spending power of the local market |
| Median family income | $1,902/wk | Discretionary spend of family households |
| Median personal income | $737/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $360/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Morley (504011047). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Morley lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Morley | What it signals for franchising |
|---|---|---|
| Renting | 28% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 35% | Working homeowners, family services and home categories |
| Owned outright | 34.3% | Older, established, lower-debt households |
| Separate houses | 83.5% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 0.5% | Low density, destination retail and services |
| Family households | 70% | Family-led demand, education, food and household services |
| Lone-person households | 25.5% | Fewer single-person homes |
| Unemployment rate | 5.6% | Around the national average |
Source: ABS Census 2021, Morley, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Morley scores 70 out of 100. With a population of 23,558, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($82,300) sits below the state average ($98,804), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Morley compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Morley | 23,558 | $82,300 | 4.3% | Real Estate | 70 |
| Karrinyup - Gwelup - Carine | 23,402 | $129,500 | 11.4% | Real Estate | 85 |
| Singleton - Golden Bay - Secret Harbour | 23,054 | $117,900 | 14.1% | Automotive | 83 |
| Armadale - Wungong - Brookdale | 24,139 | $67,900 | 23.4% | Real Estate | 72 |
| Huntingdale - Southern River | 22,727 | $110,000 | 15.3% | Automotive | 81 |
| Banjup | 22,562 | $127,700 | 25.0% | Automotive | 85 |
| Thornlie | 24,586 | $81,700 | 2.5% | Quick-Service Food | 69 |
Keep exploring Morley & Western Australia
By category in Morley
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Frequently asked questions
What franchise is best for Morley?
Based on population, income, growth and competition data, Real Estate scores highest for Morley at 70/100, competition sits below typical metro density. The next best are Automotive and Quick-Service Food.
How much does a franchise cost in Morley?
Fees don't vary by suburb, Real Estate franchises run $80,000–$300,000 all-in nationally (Q2 2026 Fee Index, n=39). See the Fee Index for the full breakdown.
Is Morley good for a coffee franchise?
It's promising: a coffee & café franchise scores 66/100 in Morley, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.
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