Franchise opportunities in Armadale - Wungong - Brookdale, WA
Geography: this report covers the Armadale - Wungong - Brookdale area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Armadale - Wungong - Brookdale
161 franchise systems are recruiting new territories that cover Armadale - Wungong - Brookdale:
Armadale - Wungong - Brookdale on the map
Where Armadale - Wungong - Brookdale sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Armadale - Wungong - Brookdale
Franchise fees don’t change by suburb, but the categories that fit Armadale - Wungong - Brookdale best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Armadale - Wungong - Brookdale fit |
|---|---|---|---|---|
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 72 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 71 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 69 |
| Education & Tutoring | $48,000–$100,000 | Not enough data | Not enough data | 67 |
| Pet Services | $27,000–$54,000 | Not enough data | Not enough data | 66 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 65 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Armadale - Wungong - Brookdale’s demand, competition, demographics and growth, see methodology.
Armadale - Wungong - Brookdale snapshot
| Metric | Armadale - Wungong - Brookdale | Typical WA area | Difference |
|---|---|---|---|
| Population | 24,139 | 12,976 | +86% |
| Median household income | $67,900 | $98,100 | -31% |
| 5-year population growth | 23.4% | 5.9% | +17.5 pts |
Community & demographics
Who lives in Armadale - Wungong - Brookdale, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Armadale - Wungong - Brookdale | What it signals for franchising |
|---|---|---|
| Median age | 33 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,306/wk | Overall spending power of the local market |
| Median family income | $1,600/wk | Discretionary spend of family households |
| Median personal income | $670/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $280/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,517/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Armadale - Wungong - Brookdale (506011110). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Armadale - Wungong - Brookdale lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Armadale - Wungong - Brookdale | What it signals for franchising |
|---|---|---|
| Renting | 32.2% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 45.2% | Working homeowners, family services and home categories |
| Owned outright | 18.4% | Fewer outright owners, younger area |
| Separate houses | 79.1% | Suburban, car-based, drive-to trade area |
| Flats & apartments | 1.1% | Low density, destination retail and services |
| Family households | 66.4% | Broad household mix |
| Lone-person households | 29.9% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 9.4% | Higher unemployment, price-sensitive spend, easier hiring |
Source: ABS Census 2021, Armadale - Wungong - Brookdale, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Armadale - Wungong - Brookdale scores 72 out of 100. With a population of 24,139, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($67,900) sits below the typical comparable area in the state ($98,100), which can favour value-led formats. Population is growing at 23.4% over five years, ahead of the typical comparable area in the state (5.9%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
| Quick-Service Food | 3 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Armadale - Wungong - Brookdale compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Armadale - Wungong - Brookdale | 24,139 | $67,900 | 23.4% | Real Estate | 72 |
| Thornlie | 24,586 | $81,700 | 2.5% | Quick-Service Food | 69 |
| Butler - Merriwa - Ridgewood | 24,594 | $80,200 | 1.7% | Quick-Service Food | 67 |
| Morley | 23,558 | $82,300 | 4.3% | Real Estate | 70 |
| Karrinyup - Gwelup - Carine | 23,402 | $129,500 | 11.4% | Real Estate | 85 |
| Singleton - Golden Bay - Secret Harbour | 23,054 | $117,900 | 14.1% | Automotive | 83 |
| Canning Vale - East | 25,396 | $117,500 | 6.3% | Quick-Service Food | 83 |
Keep exploring Armadale - Wungong - Brookdale & Western Australia
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Frequently asked questions
What franchise is best for Armadale - Wungong - Brookdale?
Based on population, income, growth and competition data, Real Estate scores highest for Armadale - Wungong - Brookdale at 72/100, competition sits below typical metro density. The next best are Quick-Service Food and Coffee & Café.
How much does a franchise cost in Armadale - Wungong - Brookdale?
Fees don't vary by suburb. Across the Real Estate systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $80,000–$350,000 (35 systems) nationally. See the Fee Index for every category.
Is Armadale - Wungong - Brookdale good for a coffee franchise?
It's promising: a coffee & café franchise scores 69/100 in Armadale - Wungong - Brookdale, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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