Franchise opportunities in Victoria Park - Lathlain - Burswood, WA
Geography: this report covers the Victoria Park - Lathlain - Burswood area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Victoria Park - Lathlain - Burswood
161 franchise systems are recruiting new territories that cover Victoria Park - Lathlain - Burswood:
Cold Rock Ice Creamery
Donut Bros
Bucking Bull
Chatime
Beds R Us
Bedshed
Victoria Park - Lathlain - Burswood on the map
Where Victoria Park - Lathlain - Burswood sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
Loading nearby operators in Victoria Park - Lathlain - Burswood…
Top 3 franchise categories by opportunity score
What it costs to start in Victoria Park - Lathlain - Burswood
Franchise fees don’t change by suburb, but the categories that fit Victoria Park - Lathlain - Burswood best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Victoria Park - Lathlain - Burswood fit |
|---|---|---|---|---|
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 69 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 69 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 69 |
| B2B Services | $63,000–$109,000 | Not enough data | Not enough data | 67 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 67 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 67 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Victoria Park - Lathlain - Burswood’s demand, competition, demographics and growth, see methodology.
Victoria Park - Lathlain - Burswood snapshot
| Metric | Victoria Park - Lathlain - Burswood | Typical WA area | Difference |
|---|---|---|---|
| Population | 16,399 | 12,976 | +26% |
| Median household income | $98,600 | $98,100 | +1% |
| 5-year population growth | 7.7% | 5.9% | +1.8 pts |
Community & demographics
Who lives in Victoria Park - Lathlain - Burswood, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Victoria Park - Lathlain - Burswood | What it signals for franchising |
|---|---|---|
| Median age | 36 years | Broad working-age and family customer base |
| Average household size | 2.1 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,896/wk | Overall spending power of the local market |
| Median family income | $2,464/wk | Discretionary spend of family households |
| Median personal income | $1,057/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $350/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,000/mo | Homeowner cost base in the area |
| People per bedroom | 0.8 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Victoria Park - Lathlain - Burswood (506021123). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Victoria Park - Lathlain - Burswood lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Victoria Park - Lathlain - Burswood | What it signals for franchising |
|---|---|---|
| Renting | 48.3% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 27.2% | Working homeowners, family services and home categories |
| Owned outright | 22.4% | Fewer outright owners, younger area |
| Separate houses | 43% | Mixed density, more walk-in potential |
| Flats & apartments | 29.3% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 57.8% | Broad household mix |
| Lone-person households | 34.9% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 4.5% | Around the national average |
Source: ABS Census 2021, Victoria Park - Lathlain - Burswood, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Victoria Park - Lathlain - Burswood scores 69 out of 100. With a population of 16,399, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($98,600) runs above the typical comparable area in the state ($98,100), supporting discretionary spend. Population is growing at 7.7% over five years, ahead of the typical comparable area in the state (5.9%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Victoria Park - Lathlain - Burswood compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Victoria Park - Lathlain - Burswood | 16,399 | $98,600 | 7.7% | Bakery & Dessert | 69 |
| Bassendean - Eden Hill - Ashfield | 16,500 | $90,400 | 5.7% | Quick-Service Food | 65 |
| Duncraig | 16,504 | $124,500 | 4.0% | Quick-Service Food | 73 |
| Aveley | 16,261 | $111,100 | 33.1% | Bakery & Dessert | 75 |
| Balcatta - Hamersley | 16,578 | $84,500 | 3.7% | Quick-Service Food | 63 |
| Piara Waters - Forrestdale | 16,660 | $126,900 | 57.3% | Quick-Service Food | 80 |
| Booragoon | 15,993 | $111,700 | 6.2% | Bakery & Dessert | 71 |
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Frequently asked questions
What franchise is best for Victoria Park - Lathlain - Burswood?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Victoria Park - Lathlain - Burswood at 69/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Victoria Park - Lathlain - Burswood?
Fees don't vary by suburb. Across the Bakery & Dessert systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $350,000–$625,000 (41 systems) and a $50,000 median initial fee (5 systems) nationally. See the Fee Index for every category.
Is Victoria Park - Lathlain - Burswood good for a coffee franchise?
It's promising: a coffee & café franchise scores 67/100 in Victoria Park - Lathlain - Burswood, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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