How much does a Guzman y Gomez franchise cost?
Last verified July 2026 · source: Franchisor-published (web): franchises-for-sale.au (franchisor-published).
Full cost breakdown
| Initial franchise fee | $90,000 |
| Fit-out & equipment | $900,000 – $1,400,000 |
| Working capital | $150,000 |
| Total investment (all-in) | $1,700,000 – $2,000,000 |
Establishment range includes working capital. Where a franchisor’s published range excludes it, we publish our computed all-in figure and note the difference.
Ongoing fees vs the category
| Fee | Guzman y Gomez | Category median | |
|---|---|---|---|
| Royalty (% gross sales) | 8.0% | 7.0% | above median |
| Marketing levy (% gross sales) | 5.0% | 4.0% | above median |
Medians from the Quick-Service Food Fee Index. See methodology.
What that buys you
The $90,000 initial fee covers your licence to operate under the Guzman y Gomez system, initial training and brand onboarding. The bulk of the investment — $900,000–$1,400,000 — is the physical site build. The term is 10 years, with a 5-year renewal option. Ongoing, you pay a 8.0% royalty and a 5.0% marketing levy on gross sales.
Estimate your cost
Indicative only — initial fee $90,000 + fit-out $1,242,000 + working capital $150,000. Confirm the exact figure in the disclosure document.
Cost questions
What is the cheapest way into a Guzman y Gomez franchise?
The lowest entry point is the bottom of the establishment range, $1,700,000 all-in. A resale of an existing site can sometimes reduce fit-out cost versus a greenfield build, but pricing depends on the site — compare both before committing.
Is a Guzman y Gomez resale cheaper than a new site?
Not always. A resale removes some fit-out and ramp-up cost but adds goodwill in the sale price. New sites carry the full $900,000–$1,400,000 fit-out but start with no goodwill premium.
What hidden costs should I budget for?
Beyond the initial fee and fit-out, budget roughly $150,000 working capital for wages, stock and rent before the site is cash-flow positive. The 5.0% marketing levy and 8.0% royalty are ongoing, not one-off.
Do I get a refund during cooling-off?
Under the Franchising Code 2025 you have a 14-day cooling-off period after signing or making a non-refundable payment. If you exercise it, the franchisor must repay amounts paid, less reasonable expenses — this is a statutory right, not a franchisor concession.