Hungry Jack's vs Guzman y Gomez
Figures as at July 2026 (Hungry Jack's) and August 2026 (Guzman y Gomez). Confirm both against the disclosure document.
Side by side
| Fee | Hungry Jack's | Guzman y Gomez |
|---|---|---|
| Total investment (all-in) | $500,000–$1,200,000 | $1,600,000–$4,600,000 |
| Initial franchise fee | $33,000 | $90,000 |
| Fit-out & equipment | $400,000–$900,000 | $900,000–$1,400,000 |
| Working capital | $150,000 | $150,000 |
| Royalty | 5.0% | 8.0% |
| Marketing levy | 4.0% | 5.0% |
| Term | 20 years | 10 years |
| Australian outlets | 473 | 239 |
| Category | Quick-Service Food | Quick-Service Food |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Hungry Jack's is the cheaper way in, its establishment range starts at $500,000 against $1,600,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site. On ongoing cost, Hungry Jack's takes the smaller royalty (5.0% vs 8.0%), which compounds over the life of the agreement.
Both in context
Hungry Jack's and Guzman y Gomez are both quick-service food systems. Across the category, the Fee Index shows a median all-in cost of $337,000–$675,000 (173 systems), a $45,000 median initial fee (9 systems), a 6.0% median royalty (9 systems) and a 4.3% median marketing levy (9 systems). See where each sits against the field in the Quick-Service Food Fee Index.
Common questions
Is Hungry Jack's or Guzman y Gomez cheaper to buy?
Hungry Jack's has the lower entry cost. Hungry Jack's costs $500,000–$1,200,000 all-in versus $1,600,000–$4,600,000 for Guzman y Gomez. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Hungry Jack's or Guzman y Gomez?
Hungry Jack's is the larger network, with 473 Australian outlets versus 239 for Guzman y Gomez.
What royalty do Hungry Jack's and Guzman y Gomez charge?
Hungry Jack's charges 5.0% royalty and a 4.0% marketing levy. Guzman y Gomez charges 8.0% royalty and a 5.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Hungry Jack's or Guzman y Gomez?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.