Domino's Pizza Australia vs Guzman y Gomez
Figures as at July 2026 (Domino's Pizza Australia) and July 2026 (Guzman y Gomez). Confirm both against the disclosure document.
Side by side
| Domino's Pizza Australia | Guzman y Gomez | |
|---|---|---|
| Total investment (all-in) | $400,000–$850,000 | $1,700,000–$2,000,000 |
| Initial franchise fee | $14,000 | $90,000 |
| Fit-out & equipment | $250,000–$500,000 | $900,000–$1,400,000 |
| Working capital | $60,000 | $150,000 |
| Royalty | 7.0% | 8.0% |
| Marketing levy | 6.0% | 5.0% |
| Term | 10 years | 10 years |
| Australian outlets | 730 | 185 |
| Category | Quick-Service Food | Quick-Service Food |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Domino's Pizza Australia is the cheaper way in, its establishment range starts at $400,000 against $1,700,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site. On ongoing cost, Domino's Pizza Australia takes the smaller royalty (7.0% vs 8.0%), which compounds over the life of the agreement.
Both in context
Domino's Pizza Australia and Guzman y Gomez are both quick-service food systems. The category median all-in investment is $350,000–$900,000 with a 7.0% median royalty (Fee Index, n=96). See where each sits against the field in the Quick-Service Food Fee Index.
Common questions
Is Domino's Pizza Australia or Guzman y Gomez cheaper to buy?
Domino's Pizza Australia has the lower entry cost. Domino's Pizza Australia costs $400,000–$850,000 all-in versus $1,700,000–$2,000,000 for Guzman y Gomez. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Domino's Pizza Australia or Guzman y Gomez?
Domino's Pizza Australia is the larger network, with 730 Australian outlets versus 185 for Guzman y Gomez.
What royalty do Domino's Pizza Australia and Guzman y Gomez charge?
Domino's Pizza Australia charges 7.0% royalty and a 6.0% marketing levy. Guzman y Gomez charges 8.0% royalty and a 5.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Domino's Pizza Australia or Guzman y Gomez?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.