Muffin Break vs Jamaica Blue
Figures as at August 2026 (Muffin Break) and August 2026 (Jamaica Blue). Confirm both against the disclosure document.
Side by side
| Fee | Muffin Break | Jamaica Blue |
|---|---|---|
| Total investment (all-in) | $250,000–$500,000 | $250,000–$650,000 |
| Initial franchise fee | $35,000 | $35,000 |
| Fit-out & equipment | $180,000–$300,000 | $220,000–$420,000 |
| Working capital | $40,000 | $50,000 |
| Royalty | 7.0% | 6.0% |
| Marketing levy | 3.0% | 3.0% |
| Term | 7 years | 7 years |
| Australian outlets | 139 | 111 |
| Category | Coffee & Café | Coffee & Café |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Entry costs are close: Muffin Break starts at $250,000 and Jamaica Blue at $250,000 all-in. The deciding factor is more likely to be territory availability and format than headline price. On ongoing cost, Jamaica Blue takes the smaller royalty (6.0% vs 7.0%), which compounds over the life of the agreement.
Both in context
Muffin Break and Jamaica Blue are both coffee & café systems. Across the category, the Fee Index shows a median all-in cost of $300,000–$700,000 (29 systems), a $35,000 median initial fee (6 systems), a 6.0% median royalty (5 systems) and a 3.0% median marketing levy (5 systems). See where each sits against the field in the Coffee & Café Fee Index.
Common questions
Is Muffin Break or Jamaica Blue cheaper to buy?
Both start at a similar all-in investment (around $250,000). Muffin Break ranges $250,000–$500,000 and Jamaica Blue ranges $250,000–$650,000. Confirm both against each franchisor's disclosure document.
Which has more locations, Muffin Break or Jamaica Blue?
Muffin Break is the larger network, with 139 Australian outlets versus 111 for Jamaica Blue.
What royalty do Muffin Break and Jamaica Blue charge?
Muffin Break charges 7.0% royalty and a 3.0% marketing levy. Jamaica Blue charges 6.0% royalty and a 3.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Muffin Break or Jamaica Blue?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.