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Coffee & Café · head-to-head

Muffin Break vs Gloria Jean's Coffees

A Muffin Break franchise costs $250,000–$350,000 all-in, versus $210,000–$541,000 for Gloria Jean's Coffees. Gloria Jean's Coffees has the lower entry cost. Muffin Break is the larger network (159 vs 140 Australian outlets). On ongoing fees, Muffin Break charges 7.0% royalty and Gloria Jean's Coffees charges 6.0% royalty.

Figures as at July 2026 (Muffin Break) and July 2026 (Gloria Jean's Coffees). Confirm both against the disclosure document.

Side by side

Muffin BreakGloria Jean's Coffees
Total investment (all-in)$250,000–$350,000$210,000–$541,000
Initial franchise fee$35,000$40,000
Fit-out & equipment$180,000–$300,000$150,000–$400,000
Working capital$40,000$50,000
Royalty7.0%6.0%
Marketing levy3.0%2.0%
Term7 years7 years
Australian outlets159140
CategoryCoffee & CaféCoffee & Café

Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.

Which is cheaper to get into?

Gloria Jean's Coffees is the cheaper way in, its establishment range starts at $210,000 against $250,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site. On ongoing cost, Gloria Jean's Coffees takes the smaller royalty (6.0% vs 7.0%), which compounds over the life of the agreement.

Both in context

Muffin Break and Gloria Jean's Coffees are both coffee & café systems. The category median all-in investment is $118,000$450,000 with a 6.5% median royalty (Fee Index, n=74). See where each sits against the field in the Coffee & Café Fee Index.

Common questions

Is Muffin Break or Gloria Jean's Coffees cheaper to buy?

Gloria Jean's Coffees has the lower entry cost. Muffin Break costs $250,000–$350,000 all-in versus $210,000–$541,000 for Gloria Jean's Coffees. These are establishment ranges including working capital, always verify against the disclosure document.

Which has more locations, Muffin Break or Gloria Jean's Coffees?

Muffin Break is the larger network, with 159 Australian outlets versus 140 for Gloria Jean's Coffees.

What royalty do Muffin Break and Gloria Jean's Coffees charge?

Muffin Break charges 7.0% royalty and a 3.0% marketing levy. Gloria Jean's Coffees charges 6.0% royalty and a 2.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.

Should I choose Muffin Break or Gloria Jean's Coffees?

It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.

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