Ray White vs LJ Hooker
Figures as at July 2026 (Ray White) and July 2026 (LJ Hooker). Confirm both against the disclosure document.
Side by side
| Ray White | LJ Hooker | |
|---|---|---|
| Total investment (all-in) | $150,000–$350,000 | $100,000–$350,000 |
| Initial franchise fee | $60,000 | $50,000 |
| Fit-out & equipment | $80,000–$250,000 | $60,000–$250,000 |
| Working capital | $60,000 | $60,000 |
| Royalty | 6.0% | 6.0% |
| Marketing levy | 2.0% | 2.0% |
| Term | 5 years | 5 years |
| Australian outlets | 700 | 390 |
| Category | Real Estate | Real Estate |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
LJ Hooker is the cheaper way in, its establishment range starts at $100,000 against $150,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site.
Both in context
Ray White and LJ Hooker are both real estate systems. The category median all-in investment is $80,000–$300,000 with a 8.0% median royalty (Fee Index, n=39). See where each sits against the field in the Real Estate Fee Index.
Common questions
Is Ray White or LJ Hooker cheaper to buy?
LJ Hooker has the lower entry cost. Ray White costs $150,000–$350,000 all-in versus $100,000–$350,000 for LJ Hooker. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Ray White or LJ Hooker?
Ray White is the larger network, with 700 Australian outlets versus 390 for LJ Hooker.
What royalty do Ray White and LJ Hooker charge?
Ray White charges 6.0% royalty and a 2.0% marketing levy. LJ Hooker charges 6.0% royalty and a 2.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Ray White or LJ Hooker?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.