Franchise opportunities in Wilsonton, QLD
Top 3 recommended franchise categories
2. Quick-Service Food
51Wilsonton snapshot
| Metric | Wilsonton | State avg | Difference |
|---|---|---|---|
| Population | 14,311 | 19,958 | -28% |
| Median household income | $58,400 | $91,574 | -36% |
| 5-year population growth | 5.9% | 11.5% | -5.6 pts |
Community & demographics
Who lives in Wilsonton, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Wilsonton | What it signals for franchising |
|---|---|---|
| Median age | 42 years | Broad working-age and family customer base |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,123/wk | Overall spending power of the local market |
| Median family income | $1,406/wk | Discretionary spend of family households |
| Median personal income | $621/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $295/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,300/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Wilsonton (317011459). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Wilsonton scores 54 out of 100. With a population of 14,311, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($58,400) sits below the state average ($91,574), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Wilsonton
Bakers Delight
Banjo's Bakehouse
Beefy's
Bucking Bull
7-Eleven Australia
Amber Tiles
How Wilsonton compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Wilsonton | 14,311 | $58,400 | 5.9% | Bakery & Dessert | 54 |
| Runcorn | 14,313 | $90,600 | -5.5% | Bakery & Dessert | 54 |
| Taigum - Fitzgibbon | 14,296 | $81,500 | 13.3% | Bakery & Dessert | 63 |
| Emerald | 14,352 | $113,900 | 3.5% | Bakery & Dessert | 67 |
| Mermaid Beach - Broadbeach | 14,229 | $85,200 | 12.6% | Bakery & Dessert | 64 |
| Clinton - New Auckland | 14,404 | $98,300 | 3.8% | Bakery & Dessert | 63 |
| Lowood | 14,420 | $75,100 | 0.4% | Bakery & Dessert | 54 |
Keep exploring Wilsonton & Queensland
By category in Wilsonton
Nearby Queensland areas
Frequently asked questions
What franchise is best for Wilsonton?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Wilsonton at 54/100, competition sits below typical metro density. The next best are Quick-Service Food and Retail.
How much does a franchise cost in Wilsonton?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Wilsonton good for a coffee franchise?
It's promising: a coffee & café franchise scores 49/100 in Wilsonton, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.