Franchise opportunities in Morphett Vale - East, SA
Top 3 recommended franchise categories
1. Bakery & Dessert
48Morphett Vale - East snapshot
| Metric | Morphett Vale - East | State avg | Difference |
|---|---|---|---|
| Population | 13,952 | 18,402 | -24% |
| Median household income | $63,900 | $79,909 | -20% |
| 5-year population growth | 1.6% | 5.4% | -3.8 pts |
Community & demographics
Who lives in Morphett Vale - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Morphett Vale - East | What it signals for franchising |
|---|---|---|
| Median age | 42 years | Broad working-age and family customer base |
| Average household size | 2.3 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,228/wk | Overall spending power of the local market |
| Median family income | $1,556/wk | Discretionary spend of family households |
| Median personal income | $661/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $300/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,300/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Morphett Vale - East (403041084). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Bakery & Dessert viability: High
The bakery & dessert opportunity in Morphett Vale - East scores 48 out of 100. With a population of 13,952, the catchment is smaller, so demand may support only one well-sited bakery & dessert outlet. At about 1 existing bakery & dessert operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($63,900) sits below the state average ($79,909), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Morphett Vale - East
Banjo's Bakehouse
Cold Rock Ice Creamery
Beaumont Tiles
Beds R Us
ActionCOACH
Jani-King
How Morphett Vale - East compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Morphett Vale - East | 13,952 | $63,900 | 1.6% | Bakery & Dessert | 48 |
| Happy Valley | 13,950 | $81,500 | 0.9% | Bakery & Dessert | 52 |
| Mawson Lakes - Globe Derby Park | 14,033 | $99,500 | 2.8% | Bakery & Dessert | 59 |
| Port Augusta | 14,120 | $66,400 | 0.5% | Bakery & Dessert | 48 |
| Elizabeth East | 14,191 | $61,800 | 8.6% | Bakery & Dessert | 54 |
| St Peters - Marden | 13,635 | $97,700 | 2.0% | Bakery & Dessert | 56 |
| Port Pirie | 14,290 | $54,300 | -0.4% | Bakery & Dessert | 46 |
Keep exploring Morphett Vale - East & South Australia
By category in Morphett Vale - East
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Frequently asked questions
What franchise is best for Morphett Vale - East?
Based on population, income, growth and competition data, Bakery & Dessert scores highest for Morphett Vale - East at 48/100, competition sits below typical metro density. The next best are Retail and B2B Services.
How much does a franchise cost in Morphett Vale - East?
Fees don't vary by suburb, Bakery & Dessert franchises run $200,000–$550,000 all-in nationally (Q2 2026 Fee Index, n=54). See the Fee Index for the full breakdown.
Is Morphett Vale - East good for a coffee franchise?
It's promising: a coffee & café franchise scores 42/100 in Morphett Vale - East, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.