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Fitness & Wellbeing franchise opportunities in Hobart

Fitness & Wellbeing opportunity score46/100
Demand: HighCompetition: HighGrowth: Medium
Hobart’s 252,000 residents are served by about 41 fitness & wellbeing operators — the market is well-served (one operator per 6,146 residents, tighter than the metro median of one per 21,100). 3 franchise systems are currently recruiting here.

Systems recruiting in Hobart

EFM Health Clubs

Not published · fixed-fee model

Grasshopper Soccer

Not published · fixed-fee model

VAURA

Not published · fixed-fee model

Hobart market intelligence

252,000Population (ABS 2021)
$95,800Median household income
+7.6%5-year growth
41Fitness & Wellbeing operators (OSM)

Suitability: Saturated the market is well-served (one operator per 6,146 residents, tighter than the metro median of one per 21,100).

In the full Hobart Location Report ($79)
🔒 Per-operator revenue estimate (Fitness & Wellbeing)Locked
🔒 Commercial rent benchmarks — Hobart trade areaLocked
🔒 Site shortlist & drive-time isochronesLocked
🔒 Comparable-suburb alternatives with lower competitionLocked
Get the Hobart Location Report — $79

Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Hobart opportunity report covers every category.

Frequently asked questions

Is Hobart a good place to open a fitness & wellbeing franchise?

Hobart scores 46/100 for fitness & wellbeing franchise viability. It has 252,000 residents and about 41 existing fitness & wellbeing operators — the market is well-served (one operator per 6,146 residents, tighter than the metro median of one per 21,100). 3 systems are currently recruiting here. Suitability: Saturated.

How much does a fitness & wellbeing franchise in Hobart cost?

Category-wide, Fitness & Wellbeing franchises run $200,000–$900,000 (Q2 2026 Fee Index, n=63).

How many fitness & wellbeing businesses are in Hobart?

OpenStreetMap lists about 41 fitness & wellbeing operators in the Hobart trade area — a well-served market.

Nearby markets

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