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Fitness & Wellbeing franchise opportunities in Geelong

Fitness & Wellbeing opportunity score52/100
Demand: HighCompetition: HighGrowth: High
Geelong’s 268,277 residents are served by about 53 fitness & wellbeing operators — the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100). 5 franchise systems are currently recruiting here, from $250,000 all-in.

Systems recruiting in Geelong

Anytime Fitness

$350K$975K · fixed-fee model

F45 Training

$349K$786K · royalty 7%

Fernwood Fitness

$450K$500K · royalty 7%

Jetts Fitness

$550K$700K · fixed-fee model

Snap Fitness

$250K$400K · fixed-fee model

Geelong market intelligence

268,277Population (ABS 2021)
$82,800Median household income
+13.1%5-year growth
53Fitness & Wellbeing operators (OSM)

Suitability: Saturated the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100).

In the full Geelong Location Report ($79)
🔒 Per-operator revenue estimate (Fitness & Wellbeing)Locked
🔒 Commercial rent benchmarks — Geelong trade areaLocked
🔒 Site shortlist & drive-time isochronesLocked
🔒 Comparable-suburb alternatives with lower competitionLocked
Get the Geelong Location Report — $79

Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Geelong opportunity report covers every category.

Frequently asked questions

Is Geelong a good place to open a fitness & wellbeing franchise?

Geelong scores 52/100 for fitness & wellbeing franchise viability. It has 268,277 residents and about 53 existing fitness & wellbeing operators — the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100). 5 systems are currently recruiting here. Suitability: Saturated.

How much does a fitness & wellbeing franchise in Geelong cost?

Entry starts from $250,000 all-in for the systems recruiting in Geelong. Category-wide, Fitness & Wellbeing franchises run $200,000–$900,000 (Q2 2026 Fee Index, n=63).

How many fitness & wellbeing businesses are in Geelong?

OpenStreetMap lists about 53 fitness & wellbeing operators in the Geelong trade area — a well-served market.

Nearby markets

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