Fitness & Wellbeing franchise opportunities in Geelong

Fitness & Wellbeing opportunity score55/100

Demand: HighCompetition: HighGrowth: High

Geelong’s 268,277 residents are served by about 53 fitness & wellbeing operators, the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100). 16 franchise systems are currently recruiting here, from $11,800 all-in.

Systems recruiting in Geelong

Anytime Fitness

599 AU locations · $649K–$2.3M all-in

Anytime Fitness costs & fees

Croc's Playcentre

28 AU locations · $350K–$500K all-in

Croc's Playcentre costs & fees

EFM Health Clubs

24 AU locations · $33K–$50K all-in

EFM Health Clubs costs & fees

F45 Training

173 AU locations · $441K–$865K all-in · 7% royalty

F45 Training costs & fees

Fernwood Fitness

75 AU locations · $750K–$1.9M all-in · 7% royalty

Fernwood Fitness costs & fees

Grasshopper Soccer

55 AU locations · $30K–$50K all-in

Grasshopper Soccer costs & fees

GymbaROO-KindyROO

72 AU locations · $100K–$200K all-in

GymbaROO-KindyROO costs & fees

JUMP! Swim Schools

84 AU locations · $359K–$680K all-in

JUMP! Swim Schools costs & fees

Jetts Fitness

123 AU locations · $780K–$1.3M all-in

Jetts Fitness costs & fees

Kelly Sports

7 AU locations · $42K–$74K all-in

Kelly Sports costs & fees

MyFirstGym

19 AU locations · $300K–$750K all-in

MyFirstGym costs & fees

Ninja Parc

8 AU locations · $450K–$950K all-in

Ninja Parc costs & fees

Snap Fitness

463 AU locations · $672K–$1.4M all-in

Snap Fitness costs & fees

Soccajoeys

42 AU locations · $12K–$57K all-in

Soccajoeys costs & fees

Studio Pilates International

153 AU locations · $487K–$678K all-in

Studio Pilates International costs & fees

VAURA

5 AU locations · $1.0M–$1.7M all-in

VAURA costs & fees

Geelong market intelligence

268,277Population (ABS 2021)

$82,800Median household income

+13.1%5-year growth

53Fitness & Wellbeing operators (OSM)

Suitability: Saturated , the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100).

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🔒 Per-operator revenue estimate (Fitness & Wellbeing)Locked

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Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Geelong opportunity report covers every category.

Frequently asked questions

Is Geelong a good place to open a fitness & wellbeing franchise?

Geelong scores 55/100 for fitness & wellbeing franchise viability. It has 268,277 residents and about 53 existing fitness & wellbeing operators, the market is well-served (one operator per 5,062 residents, tighter than the metro median of one per 21,100). 16 systems are currently recruiting here. Suitability: Saturated.

How much does a fitness & wellbeing franchise in Geelong cost?

Entry starts from $11,800 all-in for the systems recruiting in Geelong. Across the Fitness & Wellbeing systems that publish their costs, the median all-in cost is $250,000–$500,000 (Q3 2026 Fee Index, 103 systems).

How many fitness & wellbeing businesses are in Geelong?

OpenStreetMap lists about 53 fitness & wellbeing operators in the Geelong trade area, a well-served market.

Other franchise categories in Geelong

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All Fitness & Wellbeing franchises Fitness & Wellbeing Fee Index Best Fitness & Wellbeing franchises Geelong opportunity report Franchises across Victoria How to research a franchise

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