Franchise opportunities in Coburg - East, VIC
Geography: this report covers the Coburg - East area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Coburg - East
258 franchise systems are recruiting new territories that cover Coburg - East:
Coburg - East on the map
Where Coburg - East sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
3. Quick-Service Food
47What it costs to start in Coburg - East
Franchise fees don’t change by suburb, but the categories that fit Coburg - East best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Coburg - East fit |
|---|---|---|---|---|
| Food & Beverage | $650,000–$1,475,000 | Not enough data | Not enough data | 52 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 49 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 47 |
| Retail | $200,000–$511,000 | Not enough data | Not enough data | 47 |
| Beauty & Health | $150,000–$494,000 | Not enough data | Not enough data | 45 |
| B2B Services | $63,000–$109,000 | Not enough data | Not enough data | 44 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Coburg - East’s demand, competition, demographics and growth, see methodology.
Coburg - East snapshot
| Metric | Coburg - East | Typical VIC area | Difference |
|---|---|---|---|
| Population | 12,675 | 14,123 | -10% |
| Median household income | $101,100 | $96,800 | +4% |
| 5-year population growth | -4.6% | 1.2% | -5.8 pts |
Community & demographics
Who lives in Coburg - East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Coburg - East | What it signals for franchising |
|---|---|---|
| Median age | 37 years | Broad working-age and family customer base |
| Average household size | 2.4 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,944/wk | Overall spending power of the local market |
| Median family income | $2,413/wk | Discretionary spend of family households |
| Median personal income | $880/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $416/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,100/mo | Homeowner cost base in the area |
| People per bedroom | 0.9 | More space per resident, established housing |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Coburg - East (206011497). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Coburg - East lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Coburg - East | What it signals for franchising |
|---|---|---|
| Renting | 38% | Owner-heavy, settled households with steadier local spend |
| Owned with a mortgage | 29.6% | Working homeowners, family services and home categories |
| Owned outright | 29.7% | Fewer outright owners, younger area |
| Separate houses | 53.5% | Mixed density, more walk-in potential |
| Flats & apartments | 15.5% | Low density, destination retail and services |
| Family households | 61.8% | Broad household mix |
| Lone-person households | 28.5% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 5.1% | Around the national average |
Source: ABS Census 2021, Coburg - East, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Coburg - East scores 52 out of 100. With a population of 12,675, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($101,100) runs above the typical comparable area in the state ($96,800), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Coburg - East compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Coburg - East | 12,675 | $101,100 | -4.6% | Food & Beverage | 52 |
| Colac | 12,698 | $65,000 | 2.0% | Food & Beverage | 47 |
| Bayswater | 12,708 | $83,700 | 1.0% | Food & Beverage | 51 |
| Maribyrnong | 12,712 | $105,000 | -1.8% | Food & Beverage | 55 |
| South Morang - North | 12,714 | $116,600 | 0.3% | Food & Beverage | 59 |
| Springvale South | 12,728 | $78,300 | -3.8% | Food & Beverage | 46 |
| Baranduda - Leneva | 12,790 | $111,400 | 37.5% | Food & Beverage | 69 |
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Frequently asked questions
What franchise is best for Coburg - East?
Based on population, income, growth and competition data, Food & Beverage scores highest for Coburg - East at 52/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Coburg - East?
Fees don't vary by suburb. Across the Food & Beverage systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $650,000–$1,475,000 (17 systems) nationally. See the Fee Index for every category.
Is Coburg - East good for a coffee franchise?
It's promising: a coffee & café franchise scores 44/100 in Coburg - East, with about 2 existing operators in the trade area (Moderate suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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