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Automotive franchise opportunities in Geelong

Automotive opportunity score50/100
Demand: HighCompetition: HighGrowth: High
Geelong’s 268,277 residents are served by about 57 automotive operators — the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100). 3 franchise systems are currently recruiting here, from $120,000 all-in.

Systems recruiting in Geelong

Bob Jane T-Marts

$490K$1.7M · royalty 6%

Midas Australia

$120K$220K · royalty 6%

Ultra Tune

$412K$1.4M · royalty 7%

Geelong market intelligence

268,277Population (ABS 2021)
$82,800Median household income
+13.1%5-year growth
57Automotive operators (OSM)

Suitability: Saturated the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100).

In the full Geelong Location Report ($79)
🔒 Per-operator revenue estimate (Automotive)Locked
🔒 Commercial rent benchmarks — Geelong trade areaLocked
🔒 Site shortlist & drive-time isochronesLocked
🔒 Comparable-suburb alternatives with lower competitionLocked
Get the Geelong Location Report — $79

Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Geelong opportunity report covers every category.

Frequently asked questions

Is Geelong a good place to open a automotive franchise?

Geelong scores 50/100 for automotive franchise viability. It has 268,277 residents and about 57 existing automotive operators — the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100). 3 systems are currently recruiting here. Suitability: Saturated.

How much does a automotive franchise in Geelong cost?

Entry starts from $120,000 all-in for the systems recruiting in Geelong. Category-wide, Automotive franchises run $120,000–$500,000 (Q2 2026 Fee Index, n=62).

How many automotive businesses are in Geelong?

OpenStreetMap lists about 57 automotive operators in the Geelong trade area — a well-served market.

Nearby markets

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