Automotive franchise opportunities in Geelong

Automotive opportunity score54/100

Demand: HighCompetition: HighGrowth: High

Geelong’s 268,277 residents are served by about 57 automotive operators, the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100). 11 franchise systems are currently recruiting here, from $52,500 all-in.

Systems recruiting in Geelong

ABS Auto

18 AU locations · $162K–$830K all-in

ABS Auto costs & fees

Bob Jane T-Marts

202 AU locations · $443K–$1.7M all-in · 6% royalty

Bob Jane T-Marts costs & fees

IMO Car Wash

Network size not published · Investment on enquiry · not found on the ACCC Register

JAX Tyres & Auto

95 AU locations · $207K–$1.1M all-in

JAX Tyres & Auto costs & fees

Magic Hand Carwash

45 AU locations · $600K–$1M all-in · 8% royalty · not found on the ACCC Register

Magic Hand Carwash costs & fees

Midas Australia

82 AU locations · $105K–$572K all-in · 6% royalty

Midas Australia costs & fees

Novus Glass

49 AU locations · Investment on enquiry

Star Car Wash

Network size not published · $350K–$500K all-in · 7% royalty · not found on the ACCC Register

Star Car Wash costs & fees

Tint a Car

85 AU locations · $53K–$181K all-in

Tint a Car costs & fees

Ultra Tune

297 AU locations · $208K–$1.8M all-in · 7% royalty

Ultra Tune costs & fees

Ziebart

Network size not published · Investment on enquiry · not found on the ACCC Register

Geelong market intelligence

268,277Population (ABS 2021)

$82,800Median household income

+13.1%5-year growth

57Automotive operators (OSM)

Suitability: Saturated , the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100).

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🔒 Per-operator revenue estimate (Automotive)Locked

🔒 Commercial rent benchmarks, Geelong trade areaLocked

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Demographics: ABS Census 2021. Competitor counts: live OpenStreetMap data (2026-07-31). See methodology. Full Geelong opportunity report covers every category.

Frequently asked questions

Is Geelong a good place to open a automotive franchise?

Geelong scores 54/100 for automotive franchise viability. It has 268,277 residents and about 57 existing automotive operators, the market is well-served (one operator per 4,707 residents, tighter than the metro median of one per 15,100). 11 systems are currently recruiting here. Suitability: Saturated.

How much does a automotive franchise in Geelong cost?

Entry starts from $52,500 all-in for the systems recruiting in Geelong. Across the Automotive systems that publish their costs, the median all-in cost is $156,000–$500,000 (Q3 2026 Fee Index, 42 systems).

How many automotive businesses are in Geelong?

OpenStreetMap lists about 57 automotive operators in the Geelong trade area, a well-served market.

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