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Franchise opportunities in Shepparton - South East, VIC

Shepparton - South East’s 16,573 residents give it a franchise opportunity score of 56/100. The strongest fit is Quick-Service Food (56/100), followed by Retail and Beauty & Health.
16,573Population (ABS 2021)
+1.9%5-year growth
$59,500Median household income
258Franchises recruiting nearby
Opportunity score56/100

Top 3 recommended franchise categories

1. Quick-Service Food

56
Strong $350,000$900,000 · 31 recruiting
Why Quick-Service Food in Shepparton - South East? →

2. Retail

56
Strong $180,000$600,000 · 17 recruiting
Why Retail in Shepparton - South East? →

3. Beauty & Health

54
Strong $150,000$480,000 · 11 recruiting
Why Beauty & Health in Shepparton - South East? →

Shepparton - South East snapshot

Shepparton - South East vs Victoria average
MetricShepparton - South EastState avgDifference
Population16,57318,304-9%
Median household income$59,500$94,695-37%
5-year population growth1.9%30.4%-28.5 pts

Community & demographics

Who lives in Shepparton - South East, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Shepparton - South East community profile (ABS Census 2021)
MeasureShepparton - South EastWhat it signals for franchising
Median age37 yearsBroad working-age and family customer base
Average household size2.5 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,144/wkOverall spending power of the local market
Median family income$1,357/wkDiscretionary spend of family households
Median personal income$600/wkIndividual earnings, a labour-cost and spend signal
Median rent$270/wkCost of living and a proxy for commercial rents
Median mortgage$1,166/moHomeowner cost base in the area

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Shepparton - South East (216031594). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Quick-Service Food viability: High

The quick-service food opportunity in Shepparton - South East scores 56 out of 100. With a population of 16,573, the catchment is smaller, so demand may support only one well-sited quick-service food outlet. At about 2 existing quick-service food operators, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($59,500) sits below the state average ($94,695), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Retail1LowGap
Beauty & Health1LowGap
Massage & Wellness1LowGap
Mortgage & Finance1LowGap
B2B Services1LowGap
Lawn & Garden1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Shepparton - South East

How Shepparton - South East compares to nearby areas

LocationPopulationScoreTop category
Shepparton - South East16,57356Quick-Service Food
Newcastle322,27877Bakery & Dessert
Parramatta256,72980Pet Services
Geelong268,27775Pet Services
Gold Coast699,22684Quick-Service Food

Frequently asked questions

What franchise is best for Shepparton - South East?

Based on population, income, growth and competition data, Quick-Service Food scores highest for Shepparton - South East at 56/100, competition sits below typical metro density. The next best are Retail and Beauty & Health.

How much does a franchise cost in Shepparton - South East?

Fees don't vary by suburb, Quick-Service Food franchises run $350,000–$900,000 all-in nationally (Q2 2026 Fee Index, n=96). See the Fee Index for the full breakdown.

Is Shepparton - South East good for a coffee franchise?

It's promising: a coffee & café franchise scores 54/100 in Shepparton - South East, with about 2 existing operators in the trade area (Strong suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.