Franchise opportunities in Montmorency - Briar Hill, VIC
Top 3 recommended franchise categories
2. Quick-Service Food
663. Beauty & Health
65Montmorency - Briar Hill snapshot
| Metric | Montmorency - Briar Hill | State avg | Difference |
|---|---|---|---|
| Population | 16,660 | 18,304 | -9% |
| Median household income | $107,500 | $94,695 | +14% |
| 5-year population growth | -0.8% | 30.4% | -31.2 pts |
Community & demographics
Who lives in Montmorency - Briar Hill, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Montmorency - Briar Hill | What it signals for franchising |
|---|---|---|
| Median age | 42 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,068/wk | Overall spending power of the local market |
| Median family income | $2,549/wk | Discretionary spend of family households |
| Median personal income | $957/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $415/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,167/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Montmorency - Briar Hill (209011202). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Retail viability: High
The retail opportunity in Montmorency - Briar Hill scores 67 out of 100. With a population of 16,660, the catchment is smaller, so demand may support only one well-sited retail outlet. At about 1 existing retail operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($107,500) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| B2B Services | 1 | Low | Gap |
| Lawn & Garden | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Montmorency - Briar Hill
7-Eleven Australia
Andersens
Bucking Bull
Burger Urge
Arch Threading
Australian Laser & Skin Clinics
How Montmorency - Briar Hill compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Montmorency - Briar Hill | 16,660 | 67 | Retail |
| Newcastle | 322,278 | 78 | Bakery & Dessert |
| Parramatta | 256,729 | 80 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Montmorency - Briar Hill?
Based on population, income, growth and competition data, Retail scores highest for Montmorency - Briar Hill at 67/100, competition sits below typical metro density. The next best are Quick-Service Food and Beauty & Health.
How much does a franchise cost in Montmorency - Briar Hill?
Fees don't vary by suburb, Retail franchises run $180,000–$600,000 all-in nationally (Q2 2026 Fee Index, n=132). See the Fee Index for the full breakdown.
Is Montmorency - Briar Hill good for a coffee franchise?
It's promising: a coffee & café franchise scores 65/100 in Montmorency - Briar Hill, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.