Franchise opportunities in Toorak, VIC
Top 3 recommended franchise categories
3. Quick-Service Food
55Toorak snapshot
| Metric | Toorak | State avg | Difference |
|---|---|---|---|
| Population | 13,096 | 18,304 | -28% |
| Median household income | $132,000 | $94,695 | +39% |
| 5-year population growth | -6.7% | 30.4% | -37.1 pts |
Community & demographics
Who lives in Toorak, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Toorak | What it signals for franchising |
|---|---|---|
| Median age | 47 years | Older market, skews to health, home and aged-support services |
| Average household size | 2.1 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $2,538/wk | Overall spending power of the local market |
| Median family income | $3,904/wk | Discretionary spend of family households |
| Median personal income | $1,428/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $490/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $3,146/mo | Homeowner cost base in the area |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Toorak (206061138). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Food & Beverage viability: High
The food & beverage opportunity in Toorak scores 60 out of 100. With a population of 13,096, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($132,000) runs above the state average ($94,695), supporting discretionary spend.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Food & Beverage | 1 | Low | Gap |
| Bakery & Dessert | 1 | Low | Gap |
| Retail | 1 | Low | Gap |
| Beauty & Health | 1 | Low | Gap |
| Massage & Wellness | 1 | Low | Gap |
| Mortgage & Finance | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Toorak
Acai Brothers
Boost Juice
Bakers Delight
Banjo's Bakehouse
Bucking Bull
Burger Urge
How Toorak compares to nearby areas
| Location | Population | Score | Top category |
|---|---|---|---|
| Toorak | 13,096 | 60 | Food & Beverage |
| Newcastle | 322,278 | 77 | Bakery & Dessert |
| Parramatta | 256,729 | 80 | Pet Services |
| Geelong | 268,277 | 75 | Pet Services |
| Gold Coast | 699,226 | 84 | Quick-Service Food |
Frequently asked questions
What franchise is best for Toorak?
Based on population, income, growth and competition data, Food & Beverage scores highest for Toorak at 60/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.
How much does a franchise cost in Toorak?
Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.
Is Toorak good for a coffee franchise?
It's promising: a coffee & café franchise scores 52/100 in Toorak, with about 2 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.