Donut King vs Brumby's Bakery
Figures as at July 2026 (Donut King) and July 2026 (Brumby's Bakery). Confirm both against the disclosure document.
Side by side
| Donut King | Brumby's Bakery | |
|---|---|---|
| Total investment (all-in) | $350,000–$558,900 | $500,000–$650,000 |
| Initial franchise fee | $50,000 | $50,000 |
| Fit-out & equipment | $250,000–$450,000 | $300,000–$500,000 |
| Working capital | $50,000 | $60,000 |
| Royalty | 7.0% | 6.0% |
| Marketing levy | 3.0% | 3.0% |
| Term | 7 years | 7 years |
| Australian outlets | 300 | 200 |
| Category | Bakery & Dessert | Bakery & Dessert |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Donut King is the cheaper way in, its establishment range starts at $350,000 against $500,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site. On ongoing cost, Brumby's Bakery takes the smaller royalty (6.0% vs 7.0%), which compounds over the life of the agreement.
Both in context
Donut King and Brumby's Bakery are both bakery & dessert systems. The category median all-in investment is $200,000–$550,000 with a 6.5% median royalty (Fee Index, n=54). See where each sits against the field in the Bakery & Dessert Fee Index.
Common questions
Is Donut King or Brumby's Bakery cheaper to buy?
Donut King has the lower entry cost. Donut King costs $350,000–$558,900 all-in versus $500,000–$650,000 for Brumby's Bakery. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Donut King or Brumby's Bakery?
Donut King is the larger network, with 300 Australian outlets versus 200 for Brumby's Bakery.
What royalty do Donut King and Brumby's Bakery charge?
Donut King charges 7.0% royalty and a 3.0% marketing levy. Brumby's Bakery charges 6.0% royalty and a 3.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Donut King or Brumby's Bakery?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.