Donut King vs San Churro
Figures as at July 2026 (Donut King) and July 2026 (San Churro). Confirm both against the disclosure document.
Side by side
| Donut King | San Churro | |
|---|---|---|
| Total investment (all-in) | $350,000–$558,900 | $450,000–$650,000 |
| Initial franchise fee | $50,000 | $45,000 |
| Fit-out & equipment | $250,000–$450,000 | $300,000–$500,000 |
| Working capital | $50,000 | $50,000 |
| Royalty | 7.0% | 7.0% |
| Marketing levy | 3.0% | 3.0% |
| Term | 7 years | 7 years |
| Australian outlets | 300 | 70 |
| Category | Bakery & Dessert | Bakery & Dessert |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
Donut King is the cheaper way in, its establishment range starts at $350,000 against $450,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site.
Both in context
Donut King and San Churro are both bakery & dessert systems. The category median all-in investment is $200,000–$550,000 with a 6.5% median royalty (Fee Index, n=54). See where each sits against the field in the Bakery & Dessert Fee Index.
Common questions
Is Donut King or San Churro cheaper to buy?
Donut King has the lower entry cost. Donut King costs $350,000–$558,900 all-in versus $450,000–$650,000 for San Churro. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Donut King or San Churro?
Donut King is the larger network, with 300 Australian outlets versus 70 for San Churro.
What royalty do Donut King and San Churro charge?
Donut King charges 7.0% royalty and a 3.0% marketing levy. San Churro charges 7.0% royalty and a 3.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Donut King or San Churro?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.