Brumby's Bakery vs San Churro
Figures as at July 2026 (Brumby's Bakery) and July 2026 (San Churro). Confirm both against the disclosure document.
Side by side
| Fee | Brumby's Bakery | San Churro |
|---|---|---|
| Total investment (all-in) | $500,000–$650,000 | $450,000–$650,000 |
| Initial franchise fee | $50,000 | $45,000 |
| Fit-out & equipment | $300,000–$500,000 | $300,000–$500,000 |
| Working capital | $60,000 | $50,000 |
| Royalty | 6.0% | 7.0% |
| Marketing levy | 3.0% | 3.0% |
| Term | 7 years | 7 years |
| Australian outlets | 68 | 68 |
| Category | Bakery & Dessert | Bakery & Dessert |
Establishment ranges include working capital. Every figure is dated to its source, see each brand’s profile for the full breakdown and provenance.
Which is cheaper to get into?
San Churro is the cheaper way in, its establishment range starts at $450,000 against $500,000 for the other. Remember the all-in figure includes working capital; the gap can narrow or widen once you cost fit-out for a specific site. On ongoing cost, Brumby's Bakery takes the smaller royalty (6.0% vs 7.0%), which compounds over the life of the agreement.
Both in context
Brumby's Bakery and San Churro are both bakery & dessert systems. Across the category, the Fee Index shows a median all-in cost of $350,000–$625,000 (41 systems) and a $50,000 median initial fee (5 systems). See where each sits against the field in the Bakery & Dessert Fee Index.
Common questions
Is Brumby's Bakery or San Churro cheaper to buy?
San Churro has the lower entry cost. Brumby's Bakery costs $500,000–$650,000 all-in versus $450,000–$650,000 for San Churro. These are establishment ranges including working capital, always verify against the disclosure document.
Which has more locations, Brumby's Bakery or San Churro?
Both report a similar Australian network (68 outlets each on file).
What royalty do Brumby's Bakery and San Churro charge?
Brumby's Bakery charges 6.0% royalty and a 3.0% marketing levy. San Churro charges 7.0% royalty and a 3.0% marketing levy. Both are ongoing percentages of gross sales, confirm the current rates with each franchisor.
Should I choose Brumby's Bakery or San Churro?
It depends on your budget, which territories each has available near you, and the format you want to run. This comparison uses each franchisor's published figures; before deciding, request both disclosure documents, check territory availability, and have an accountant review the numbers.