Franchise opportunities in Macquarie Park - Marsfield, NSW
Geography: this report covers the Macquarie Park - Marsfield area (ABS SA2). Demographics from the ABS Census 2021.
How this opportunity score works
The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:
- Demand (category fit for the population) — 30%
- Competition gap (trade-area model, more room scores higher) — 25%
- Demographic fit (income vs the category) — 20%
- 5-year population growth (percentile) — 15%
- Franchise availability (systems recruiting here) — 10%
Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.
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For sale & open territories in Macquarie Park - Marsfield
263 franchise systems are recruiting new territories that cover Macquarie Park - Marsfield:
Macquarie Park - Marsfield on the map
Where Macquarie Park - Marsfield sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.
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Top 3 franchise categories by opportunity score
What it costs to start in Macquarie Park - Marsfield
Franchise fees don’t change by suburb, but the categories that fit Macquarie Park - Marsfield best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).
| Category | Total investment | Initial fee | Royalty | Macquarie Park - Marsfield fit |
|---|---|---|---|---|
| Real Estate | $80,000–$350,000 | Not enough data | Not enough data | 78 |
| Quick-Service Food | $337,000–$675,000 | $45,000 | 6.0% | 77 |
| Coffee & Café | $300,000–$700,000 | $35,000 | 6.0% | 75 |
| Education & Tutoring | $48,000–$100,000 | Not enough data | Not enough data | 73 |
| Bakery & Dessert | $350,000–$625,000 | $50,000 | Not enough data | 71 |
| Pet Services | $27,000–$54,000 | Not enough data | Not enough data | 71 |
Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Macquarie Park - Marsfield’s demand, competition, demographics and growth, see methodology.
Macquarie Park - Marsfield snapshot
| Metric | Macquarie Park - Marsfield | Typical NSW area | Difference |
|---|---|---|---|
| Population | 24,028 | 14,643 | +64% |
| Median household income | $100,000 | $99,300 | +1% |
| 5-year population growth | 5.9% | 2.0% | +3.9 pts |
Community & demographics
Who lives in Macquarie Park - Marsfield, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Macquarie Park - Marsfield | What it signals for franchising |
|---|---|---|
| Median age | 34 years | Younger market, skews to fitness, quick-service food and services |
| Average household size | 2.2 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,924/wk | Overall spending power of the local market |
| Median family income | $2,340/wk | Discretionary spend of family households |
| Median personal income | $900/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $470/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $2,383/mo | Homeowner cost base in the area |
| People per bedroom | 1.1 | Denser housing, larger or shared households |
Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Macquarie Park - Marsfield (126021500). Incomes are median weekly (household income is also shown annualised in the headline stats).
Housing, tenure & households
How Macquarie Park - Marsfield lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.
| Measure | Macquarie Park - Marsfield | What it signals for franchising |
|---|---|---|
| Renting | 51.4% | High rental share, a mobile, convenience-led customer base |
| Owned with a mortgage | 24.3% | Working homeowners, family services and home categories |
| Owned outright | 19.7% | Fewer outright owners, younger area |
| Separate houses | 16.2% | Mixed density, more walk-in potential |
| Flats & apartments | 55% | Higher density, strong for cafés, gyms and quick-service food |
| Family households | 61.7% | Broad household mix |
| Lone-person households | 31.3% | Many singles, convenience, fitness and single-serve formats |
| Unemployment rate | 6.6% | Around the national average |
Source: ABS Census 2021, Macquarie Park - Marsfield, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Macquarie Park - Marsfield scores 78 out of 100. With a population of 24,028, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($100,000) runs above the typical comparable area in the state ($99,300), supporting discretionary spend. Population is growing at 5.9% over five years, ahead of the typical comparable area in the state (2.0%), so new demand is still arriving.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
| Quick-Service Food | 3 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
How Macquarie Park - Marsfield compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Macquarie Park - Marsfield | 24,028 | $100,000 | 5.9% | Real Estate | 78 |
| Merrylands - Holroyd | 24,017 | $76,000 | 6.1% | Quick-Service Food | 71 |
| Bass Hill - Georges Hall | 23,971 | $73,300 | 5.3% | Real Estate | 70 |
| Armidale | 24,170 | $74,500 | 0.2% | Real Estate | 66 |
| Cabramatta - Lansvale | 24,212 | $63,200 | -5.0% | Quick-Service Food | 59 |
| Dapto - Avondale | 24,285 | $75,100 | 1.1% | Quick-Service Food | 67 |
| Doonside - Woodcroft | 23,605 | $104,200 | 1.4% | Real Estate | 75 |
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Frequently asked questions
What franchise is best for Macquarie Park - Marsfield?
Based on population, income, growth and competition data, Real Estate scores highest for Macquarie Park - Marsfield at 78/100, competition sits below typical metro density. The next best are Quick-Service Food and Coffee & Café.
How much does a franchise cost in Macquarie Park - Marsfield?
Fees don't vary by suburb. Across the Real Estate systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $80,000–$350,000 (35 systems) nationally. See the Fee Index for every category.
Is Macquarie Park - Marsfield good for a coffee franchise?
It's promising: a coffee & café franchise scores 75/100 in Macquarie Park - Marsfield, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.
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