Franchise opportunities in Morley, WA
Top 3 recommended franchise categories
Morley snapshot
| Metric | Morley | State avg | Difference |
|---|---|---|---|
| Population | 23,558 | 16,989 | +39% |
| Median household income | $82,300 | $98,804 | -17% |
| 5-year population growth | 4.3% | 9.0% | -4.7 pts |
Community & demographics
Who lives in Morley, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.
| Measure | Morley | What it signals for franchising |
|---|---|---|
| Median age | 39 years | Broad working-age and family customer base |
| Average household size | 2.5 people | Smaller households, favours convenience and single-serve formats |
| Median household income | $1,583/wk | Overall spending power of the local market |
| Median family income | $1,902/wk | Discretionary spend of family households |
| Median personal income | $737/wk | Individual earnings, a labour-cost and spend signal |
| Median rent | $360/wk | Cost of living and a proxy for commercial rents |
| Median mortgage | $1,733/mo | Homeowner cost base in the area |
| People per bedroom | 0.7 | More space per resident, established housing |
Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Morley (504011047). Incomes are median weekly (household income is also shown annualised in the headline stats).
Survival & viability analysis
Real Estate viability: High
The real estate opportunity in Morley scores 70 out of 100. With a population of 23,558, there is a solid customer base, enough to sustain about 1 real estate outlet. At about 1 existing real estate operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($82,300) sits below the state average ($98,804), which can favour value-led formats.
Nearby competition by category
| Category | Est. operators | Competition | Status |
|---|---|---|---|
| Real Estate | 1 | Low | Gap |
| Automotive | 1 | Low | Gap |
| Education & Tutoring | 1 | Low | Gap |
| Coffee & Café | 3 | Low | Gap |
| Pet Services | 1 | Low | Gap |
| Childcare & Early Learning | 1 | Low | Gap |
Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.
Available franchise opportunities in Morley
Belle Property
Century 21 Australia
ABS Auto
Auto Masters
Bucking Bull
Chicken Treat
How Morley compares to nearby areas
| Location | Population | Median income | 5-yr growth | Top category | Score |
|---|---|---|---|---|---|
| Morley | 23,558 | $82,300 | 4.3% | Real Estate | 70 |
| Karrinyup - Gwelup - Carine | 23,402 | $129,500 | 11.4% | Automotive | 85 |
| Singleton - Golden Bay - Secret Harbour | 23,054 | $117,900 | 14.1% | Real Estate | 84 |
| Armadale - Wungong - Brookdale | 24,139 | $67,900 | 23.4% | Real Estate | 72 |
| Huntingdale - Southern River | 22,727 | $110,000 | 15.3% | Automotive | 81 |
| Banjup | 22,562 | $127,700 | 25.0% | Automotive | 85 |
| Thornlie | 24,586 | $81,700 | 2.5% | Real Estate | 69 |
Keep exploring Morley & Western Australia
By category in Morley
Nearby Western Australia areas
Frequently asked questions
What franchise is best for Morley?
Based on population, income, growth and competition data, Real Estate scores highest for Morley at 70/100, competition sits below typical metro density. The next best are Automotive and Quick-Service Food.
How much does a franchise cost in Morley?
Fees don't vary by suburb, Real Estate franchises run $80,000–$300,000 all-in nationally (Q2 2026 Fee Index, n=39). See the Fee Index for the full breakdown.
Is Morley good for a coffee franchise?
It's promising: a coffee & café franchise scores 67/100 in Morley, with about 3 existing operators in the trade area (Strong suitability).
Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.