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Franchise opportunities in Busselton Surrounds, WA

Busselton Surrounds’s 12,306 residents give it a franchise opportunity score of 61/100. The strongest fit is Food & Beverage (61/100), followed by Bakery & Dessert and Quick-Service Food.
12,306Population (ABS 2021)
+14.4%5-year growth
$94,800Median household income
161Franchises recruiting nearby
Opportunity score61/100

Top 3 recommended franchise categories

1. Food & Beverage

61
Strong $250,000$750,000 · 8 recruiting
Why Food & Beverage in Busselton Surrounds? →

2. Bakery & Dessert

56
Strong $200,000$550,000 · 10 recruiting
Why Bakery & Dessert in Busselton Surrounds? →

3. Quick-Service Food

54
Saturated $350,000$900,000 · 26 recruiting
Why Quick-Service Food in Busselton Surrounds? →

Busselton Surrounds snapshot

Busselton Surrounds vs Western Australia average
MetricBusselton SurroundsState avgDifference
Population12,30616,989-28%
Median household income$94,800$98,804-4%
5-year population growth14.4%9.0%+5.4 pts

Community & demographics

Who lives in Busselton Surrounds, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Busselton Surrounds community profile (ABS Census 2021)
MeasureBusselton SurroundsWhat it signals for franchising
Median age43 yearsBroad working-age and family customer base
Average household size2.6 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,823/wkOverall spending power of the local market
Median family income$2,130/wkDiscretionary spend of family households
Median personal income$880/wkIndividual earnings, a labour-cost and spend signal
Median rent$420/wkCost of living and a proxy for commercial rents
Median mortgage$1,993/moHomeowner cost base in the area
People per bedroom0.8More space per resident, established housing

Source: ABS Census 2021 G02 + ERP 2016→2021 · SA2 Busselton Surrounds (501011003). Incomes are median weekly (household income is also shown annualised in the headline stats).

Survival & viability analysis

Food & Beverage viability: High

The food & beverage opportunity in Busselton Surrounds scores 61 out of 100. With a population of 12,306, the catchment is smaller, so demand may support only one well-sited food & beverage outlet. At about 1 existing food & beverage operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($94,800) sits below the state average ($98,804), which can favour value-led formats. Population is growing at 14.4% over five years, ahead of the state pace of 9.0%, new demand is still arriving.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
Beauty & Health1LowGap
Mortgage & Finance1LowGap
B2B Services1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

Available franchise opportunities in Busselton Surrounds

How Busselton Surrounds compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Busselton Surrounds12,306$94,80014.4%Food & Beverage61
East Perth12,309$104,5006.4%Food & Beverage61
Dianella - North12,295$97,8001.1%Food & Beverage54
Mount Hawthorn - Leederville12,266$136,9009.0%Food & Beverage68
Safety Bay - Shoalwater12,415$70,5004.3%Food & Beverage50
Geraldton12,421$59,4001.9%Food & Beverage45
Esperance12,457$77,6000.8%Food & Beverage49

Keep exploring Busselton Surrounds & Western Australia

Frequently asked questions

What franchise is best for Busselton Surrounds?

Based on population, income, growth and competition data, Food & Beverage scores highest for Busselton Surrounds at 61/100, competition sits below typical metro density. The next best are Bakery & Dessert and Quick-Service Food.

How much does a franchise cost in Busselton Surrounds?

Fees don't vary by suburb, Food & Beverage franchises run $250,000–$750,000 all-in nationally (Q2 2026 Fee Index, n=210). See the Fee Index for the full breakdown.

Is Busselton Surrounds good for a coffee franchise?

It's promising: a coffee & café franchise scores 52/100 in Busselton Surrounds, with about 2 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q2 2026 Fee Index.