Franchise opportunities in Midland - Guildford, WA

Midland - Guildford’s 11,508 residents give it a franchise opportunity score of 46/100. The strongest fit is Hair & Barber (46/100), followed by Food & Beverage and Bakery & Dessert.

Geography: this report covers the Midland - Guildford area (ABS SA2). Demographics from the ABS Census 2021.

11,508Population (ABS 2021)
+4.4%5-year growth
$67,600Median household income
161Franchises recruiting in WA
Opportunity score46/100
How this opportunity score works

The score is a weighted 0–100 research signal, not a site-selection decision. It combines, per category:

  • Demand (category fit for the population) — 30%
  • Competition gap (trade-area model, more room scores higher) — 25%
  • Demographic fit (income vs the category) — 20%
  • 5-year population growth (percentile) — 15%
  • Franchise availability (systems recruiting here) — 10%

Inputs: ABS Census 2021 (population, income, growth) and a trade-area competition model using OpenStreetMap / ABS business data where available. It doesn’t model rent, site specifics or local trading conditions, treat it as a starting point for research, then confirm on the ground and with the franchisor. See our methodology.

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For sale & open territories in Midland - Guildford

161 franchise systems are recruiting new territories that cover Midland - Guildford:

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Midland - Guildford on the map

Where Midland - Guildford sits and the real local businesses around its centre, the operators a new franchise would compete with. Tap a pin for the business name and type.

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Top 3 franchise categories by opportunity score

1. Hair & Barber

46
Strong Median $243,000–$482,000 · 5 recruiting
Hair & Barber franchises

2. Food & Beverage

45
Strong Median $650,000–$1,475,000 · 7 recruiting
Food & Beverage franchises

3. Bakery & Dessert

39
Strong Median $350,000–$625,000 · 10 recruiting
Bakery & Dessert franchises

What it costs to start in Midland - Guildford

Franchise fees don’t change by suburb, but the categories that fit Midland - Guildford best sit in these all-in investment ranges (Q3 2026 Fee Index, national medians).

CategoryTotal investmentInitial feeRoyaltyMidland - Guildford fit
Hair & Barber$243,000–$482,000Not enough dataNot enough data46
Food & Beverage$650,000–$1,475,000Not enough dataNot enough data45
Bakery & Dessert$350,000–$625,000$50,000Not enough data39
Quick-Service Food$337,000–$675,000$45,0006.0%38
Retail$200,000–$511,000Not enough dataNot enough data37
Mortgage & Finance$60,000–$124,000Not enough dataNot enough data36

Fees: Q3 2026 Fee Index (“Not enough data” means fewer than five systems publish that figure). The fit score blends Midland - Guildford’s demand, competition, demographics and growth, see methodology.

Midland - Guildford snapshot

Midland - Guildford vs a typical comparable Western Australia area (median)
MetricMidland - GuildfordTypical WA areaDifference
Population11,50812,976-11%
Median household income$67,600$98,100-31%
5-year population growth4.4%5.9%-1.5 pts

Community & demographics

Who lives in Midland - Guildford, and what it means for a franchise. Every figure below is a real ABS Census 2021 median for this area, not an estimate.

Midland - Guildford community profile (ABS Census 2021)
MeasureMidland - GuildfordWhat it signals for franchising
Median age40 yearsBroad working-age and family customer base
Average household size2 peopleSmaller households, favours convenience and single-serve formats
Median household income$1,300/wkOverall spending power of the local market
Median family income$1,800/wkDiscretionary spend of family households
Median personal income$749/wkIndividual earnings, a labour-cost and spend signal
Median rent$300/wkCost of living and a proxy for commercial rents
Median mortgage$1,600/moHomeowner cost base in the area
People per bedroom0.7More space per resident, established housing

Source: ABS Census 2021 (G02/G35/G36/G37/G46) + ERP 2016→2021 · SA2 Midland - Guildford (504031066). Incomes are median weekly (household income is also shown annualised in the headline stats).

Housing, tenure & households

How Midland - Guildford lives, works and is housed, and what each signal means for siting a franchise here. All figures are real ABS Census 2021 counts for this area.

Midland - Guildford housing & workforce (ABS Census 2021)
MeasureMidland - GuildfordWhat it signals for franchising
Renting48.3%High rental share, a mobile, convenience-led customer base
Owned with a mortgage26.9%Working homeowners, family services and home categories
Owned outright21.7%Fewer outright owners, younger area
Separate houses50.7%Mixed density, more walk-in potential
Flats & apartments11.5%Low density, destination retail and services
Family households53.3%Broad household mix
Lone-person households41.5%Many singles, convenience, fitness and single-serve formats
Unemployment rate6.5%Around the national average

Source: ABS Census 2021, Midland - Guildford, tenure (G37), dwelling structure (G36), household composition (G35) and labour force (G46).

Survival & viability analysis

Hair & Barber viability: High

The hair & barber opportunity in Midland - Guildford scores 46 out of 100. With a population of 11,508, the catchment is smaller, so demand may support only one well-sited hair & barber outlet. At about 1 existing hair & barber operator, competition sits below typical metro density, an opening for a well-run entrant. Median household income ($67,600) sits below the typical comparable area in the state ($98,100), which can favour value-led formats.

Nearby competition by category

Trade-area model, estimated operators and market status
CategoryEst. operatorsCompetitionStatus
Hair & Barber1LowGap
Food & Beverage1LowGap
Bakery & Dessert1LowGap
Retail1LowGap
Mortgage & Finance1LowGap
B2B Services1LowGap

Operator counts are a trade-area model derived from ABS population, not a live business census. Richer POI data (OpenStreetMap / Google Places) is ingested per methodology.

How Midland - Guildford compares to nearby areas

LocationPopulationMedian income5-yr growthTop categoryScore
Midland - Guildford11,508$67,6004.4%Hair & Barber46
Hillarys11,536$128,2001.6%Hair & Barber59
Brabham - Henley Brook11,597$111,90093.6%Food & Beverage65
Spearwood11,631$76,60010.9%Food & Beverage53
Yanchep11,383$88,20025.2%Hair & Barber57
Rivervale11,318$89,6004.3%Food & Beverage51
Mandurah - South11,701$53,80012.5%Food & Beverage48

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Frequently asked questions

What franchise is best for Midland - Guildford?

Based on population, income, growth and competition data, Hair & Barber scores highest for Midland - Guildford at 46/100, competition sits below typical metro density. The next best are Food & Beverage and Bakery & Dessert.

How much does a franchise cost in Midland - Guildford?

Fees don't vary by suburb. Across the Hair & Barber systems that publish their costs, the Q3 2026 Fee Index shows a median all-in cost of $243,000–$482,000 (13 systems) nationally. See the Fee Index for every category.

Is Midland - Guildford good for a coffee franchise?

It's promising: a coffee & café franchise scores 35/100 in Midland - Guildford, with about 2 existing operators in the trade area (Moderate suitability).

Demographics: ABS Census 2021 & Regional Population. Category scores combine ABS demographics with a trade-area competition model and live franchise availability, see methodology. Fees: Q3 2026 Fee Index.